Reference No: MAR0280Pages: 17Published on: 1, January, 1983
Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More
Reference No: MAR0275(D)Pages: 9Published on: 1, January, 1983
Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More
Reference No: CMA0584Pages: 45Published on: 1, January, 1983
Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More
Reference No: MAR0281Pages: 14Published on: 1, January, 1983
Abstract: Reviews an advertising campaign prepared by a new advertising agency for Cali Ber Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed post test of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More
Reference No: P&IR0160Pages: 27 Published on: 1, January, 1983
Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More
Reference No: PROD0179TECPages: 13Published on: 1, January, 1983
Abstract: Deals with the concept of quality circles (QCs). The historical evolution of QCs, basic philosophy, structure, techniques applicable for QC work, applications, and common misconceptions are discussed. The methodology for their implementation within an organization is spelt out and typical implementation problems are highlighted. Some illustrative examples drawn from Indian ... More
Reference No: OB0168TECPages: 10Published on: 1, January, 1983
Abstract: The paper attempts to discuss the basic principles of learning which a manager must utilize in understanding and changing the behaviour of his subordinates. It also attempts to discuss various applications and implications of learning principles for an organization. ... More
Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
Reference No: CMA0594TECPages: 11Published on: 1, January, 1984
Abstract: Discusses the rationale for a cooperative form of organization and outlines why the credit/single purpose cooperatives usually have been successful. It develops the hypothesis that only integrated cooperatives can be successful in our environment. Further, such cooperatives may be single-product yet multipurpose. ... More
Reference No: PROD0190TECPages: 5Published on: 1, January, 1984
Abstract: Describes an organization's experience in organizing the productivity programme. The technical and organizational aspects are dealt in the context of an engineering industry. The implementation of productivity programme is also discussed with the shop?level experience. ... More
Reference No: CMA0583TECPages: 8Published on: 1, January, 1984
Abstract: Includes background, objectives and coverage of the programme with organizational linkages to assist the beneficiaries under different schemes. Achievements of the programme and preliminary observations from the field are also included. ... More
Reference No: OB0167Pages: 2 Published on: 1, January, 1984
Abstract: This case is about an individual who has become a victim of organizational politics. It highlights how top officials indulge in politics concerning organizational use of lower?level officials; and how an individual, as a consequence of this politics, develops conflict within himself, which in turn leads to a dramatic ... More
Reference No: PROD0192(A)Pages: 15 Published on: 1, January, 1984
Abstract: The case can be used to discuss the management control system in a new project. An existing MCS for a large construction company is described and management problems faced by the company in handling a new project are highlighted. The new MCS that can be suitable for the situation can ... More
Reference No: OB0170TECPages: 11Published on: 1, January, 1984
Abstract: This paper attempts to diagnose the possible causes of motivational deficit among employees in Indian organizations, and suggests what management should do in order to motivate employees for greater productivity and organizational effectiveness. Some of the organizational determinants of low work motivation among employees are: poor manpower planning in appropriate ... More
Reference No: QM0194Pages: 6Published on: 1, January, 1984
Abstract: This case describes an engineering firm that has grown in the last decade and increased its line of products. The case can be used to highlight the concept of "focused factory." ... More
