Reference No: PSG0029Pages: 4Published on: 1, January, 1974
Abstract: The case describes how the government formulated its policy on abortion. Until 1972 Indian law on abortion was based on the Indian Penal Code enacted about a century ago. In 1964 the Shah Committee was appointed to examine the question of legalization of abortion. In 1967, the committee recommended the liberalization of existing ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: MAR0158TECPages: 9Published on: 1, January, 1974
Abstract: This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer non durables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in ... More
Reference No: F&A0213Pages: 28Published on: 1, January, 1974
Abstract: Describes the structural problems encountered by a service organization in implementing the recommendations of the Review Committee set up to redefine its objectives and recommend appropriate organizational changes. It also describes the activities of the service organization and requires the formulation of an appropriate structure consistent with its operations and ... More
Reference No: PROD0102TECPages: 5 Published on: 1, January, 1974
Abstract: Layout of physical facilities is an integrating phase of design of production systems. Materials handling cost, safety of workers, flexibility for plant expansion in future, etc, depend on plant layout to a large extent. This note briefly discusses some of the popular plant layout techniques. The spiral chart technique has ... More
Reference No: BP0053Pages: 14Published on: 1, January, 1974
Abstract: History of a large Indian business house is provided to discuss inter company investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More
Reference No: F&A0249Pages: 28Published on: 1, January, 1974
Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More
Reference No: BP0060Pages: 36Published on: 1, January, 1974
Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More
Reference No: OB0069TECPages: 7Published on: 1, January, 1974
Abstract: This note summarizes the main elements of formal organizations such as personality, norms, value, status, role authority and power, and culture; discusses the operational aspects of the structural variables, and brings out the fundamental organizational processes such as institutionalization, socialization, and boundary maintenance; deals with the relation between an organization ... More
Reference No: MAR0110Pages: 20Published on: 1, January, 1974
Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More
Reference No: PROD0099Pages: 4Published on: 1, January, 1974
Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More
Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: BP0056(A)Pages: 19Published on: 1, January, 1974
Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More
Reference No: PSG0030(A)Pages: 2Published on: 1, January, 1974
Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
