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Latest published cases

List of Latest Published Cases

  1. Drexel Pharmaceuticals and Chemicals Company (B)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(B) Pages: 13 Published on: 1, January, 1978

    Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More

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  2. Co-Optex: Financial Statements for 1975-76

    Authors: Balakrishnan, K; Raman, K S;

    Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

    Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

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  3. Hindustan Engineering Company Limited

    Authors: Korgaonker, M G;

    Reference No: PROD0141 Pages: 3 Published on: 1, January, 1978

    Abstract: Deals with the setting up of suitable incentives in a machine shop. It focuses on long? and short?term problems involved in adopting either individual or group incentive schemes in such shops. ... More

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  4. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  5. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  6. Materials Management System at IPCL (A)

    Authors: Bhatnagar, S C; Kaul, Mohan;

    Reference No: QM0137(A) Pages: 16 Published on: 1, January, 1978

    Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More

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  7. Screening of New Product Proposals

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0209TEC Pages: 7 Published on: 1, January, 1978

    Abstract: Several models for screening newproduct proposals are described and compared. ... More

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  8. Analysis of Simulation Output (A)

    Authors: Ramani, K V;

    Reference No: QM0132TEC(A) Pages: 5 Published on: 1, January, 1978

    Abstract: This section describes the various factors influencing "bias" in the estimators derived from a simulation run. Some of these factors are: 1) initial conditions, 2) final conditions, 3) sampling methods, and 4) estimation methods. ... More

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  9. Indian Equipment Company (A)

    Authors: Korgaonker, M G;

    Reference No: PROD0144(A) Pages: 3 Published on: 1, January, 1978

    Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

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  10. Tez Micro Computers (A)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

    Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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  11. Dealer Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0250TEC Pages: 5 Published on: 1, January, 1979

    Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More

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  12. A Sheet Metal Cutting Problem

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0148TEC Pages: 3 Published on: 1, January, 1979

    Abstract: Describes a sheet metal cutting problem encountered by a commercial vehicle manufacturer. ... More

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  13. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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