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Latest published cases

List of Latest Published Cases

  1. New Product Ideation Techniques: Some Exercises

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0210EX Pages: 5 Published on: 1, January, 1978

    Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More

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  2. Analysis of Simulation Output (B)

    Authors: Ramani, K V;

    Reference No: QM0132(B)TEC Pages: 5 Published on: 1, January, 1978

    Abstract: Some of the variance reduction techniques are discussed, e.g. prior information, antithetic sampling, and stratified sampling; these techniques will enable the simulation user to reduce the variance of the sample estimators. ... More

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  3. Locus of Control

    Authors: Rao, T V;

    Reference No: OB0088TEC Pages: 3 Published on: 1, January, 1978

    Abstract: The concept of locus of control is explained and the research results on this variable discussed. The role played by locus of control in managerial effectiveness is also detailed. ... More

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  4. Drexel Pharmaceuticals and Chemicals Company (B)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(B) Pages: 13 Published on: 1, January, 1978

    Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More

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  5. Co-Optex: Financial Statements for 1975-76

    Authors: Balakrishnan, K; Raman, K S;

    Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

    Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

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  6. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  7. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  8. Hindustan Engineering Company Limited

    Authors: Korgaonker, M G;

    Reference No: PROD0141 Pages: 3 Published on: 1, January, 1978

    Abstract: Deals with the setting up of suitable incentives in a machine shop. It focuses on long? and short?term problems involved in adopting either individual or group incentive schemes in such shops. ... More

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  9. Gujarat Industrial Distributors (C)**

    Authors: Mohan, Manendra;

    Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

    Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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  10. Yarn Purchase at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0157 Pages: 3 Published on: 1, January, 1979

    Abstract: This case is intended to illustrate the complexities of purchasing a commodity in a market with sizeable fluctuations. ... More

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  11. Tez Micro Computers (A)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

    Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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  12. Dealer Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0250TEC Pages: 5 Published on: 1, January, 1979

    Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More

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