Abstract
Several models for screening new product proposals are described and compared.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0209TEC |
| Title | Screening of New Product Proposals |
| Pages | 7 |
| Published on | Jan 1, 1978 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Quantitative Methods |
| Sector | Manufacturing |
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