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Latest published cases

List of Latest Published Cases

  1. FoodWorld (B): Supply Chain Strategy

    Authors: Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(B) Pages: 36 Published on: 27, September, 1999

    Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More

  2. New Look (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

    Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

  3. New Look (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(A) Pages: 3 Published on: 28, October, 1999

    Abstract: The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook. ... More

  4. Ashok Desai Subscribes to News Today (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

  5. New Look (D)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(D) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More

  6. New Look (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(B) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More

  7. Ashok Desai Subscribes to News Today (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(B) Pages: 1 Published on: 28, October, 1999

    Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More

  8. Quality Monitoring in Soy-Meal

    Authors: Singh, Gurdev;

    Reference No: CMA0793EX Pages: 2 Published on: 1, January, 2000

    Abstract: The case gives some reasons for quality deterioration of soy-meal at various stages from processing to final destination. It raises the issue of why quality is needed and how could it be achieved. The focus is to improve the bottom line through quality monitoring by the soybean processing enterprise. ... More

  9. Information System for Procurement of Basmati Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0800EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case descries the processes followed in procurement of basmati paddy by a rice mill and current reporting system in the organization. The issue raised is to examine the existing reporting system and suggest modifications to make it yield the desired information for procurement planning in a more objective manner ... More

  10. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

  11. Quality Pays for Itself

    Authors: Singh, Gurdev;

    Reference No: CMA0798EX Pages: 5 Published on: 1, January, 2000

    Abstract: This exercise gives some idea about what quality means and how quality can deteriorate in an agribusiness. The primary issue is to ensure procurement of quality basmati paddy for the producers and maintain its quality and produce quality products in an agro-processing enterprise. ... More

  12. Macro Organization and Management Model for Implementation of Technical Change in Agriculture

    Authors: Desai, Bhupat M;

    Reference No: CMA0787TEC Pages: 5 Published on: 1, January, 2000

    Abstract: This note first discusses which of the three strategies of extensive farming, intensive agriculture, and seed and resource centred technical change may be chosen. Reasons for its choice are also briefly indicated, besides stating what major factors determine it. It then goes on to identify organizational and management framework for ... More

  13. Post Harvest Operations in Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0796TEC Pages: 6 Published on: 1, January, 2000

    Abstract: This note describes the various post harvest operations caused from paddy in Punjab and Haryana and costs involved in those operations. It also examines the losses in quantity and quality of paddy in these operations and supports ways to avoid some losses and reduce costs. ... More

  14. Sustaining Exports of Soy Meal

    Authors: Singh, Gurdev;

    Reference No: CMA0794EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case is on tapping export market to soy meal by an export price. Though, Indian soy meal is superior in protein content and India is closer to consuming markets, the bottom line of the export houses has been affected due to sharp fall in international price in recent two ... More

  15. Viability of Rubber Production

    Authors: Singh, Gurdev; Asokan, S R;

    Reference No: CMA0801EX Pages: 6 Published on: 1, January, 2000

    Abstract: The case highlights the growth in rubber production in India and contribution of area and yield in this growth. It states that due to fall in rubber prices in recent years its viability at farm level has become doubtful. Giving the details of annual cost structure and average yields it ... More

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