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Latest published cases

List of Latest Published Cases

  1. Hybrid Maize Seed Maintenance of Inbred Lines **

    Authors: Desai, D K;

    Reference No: CMA0035TEC Pages: 6 Published on: 20, December, 1966

    Abstract: Descriptive and analytical material for the case Pandya Farms Hybrid Maize Seed Production Programme [CMA 0042]. ... More

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  2. Fertilizer Use in India and Its Management Dimensions

    Authors: Desai, D K;

    Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

    Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

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  3. Cotton Production and Consumption in India and the World **

    Authors: Desai, D K;

    Reference No: CMA0032TEC Pages: 38 Published on: 20, December, 1966

    Abstract: A technical note to be used before the cases on cotton marketing processing are introduced in the class. ... More

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  4. Fertilizer Policy in India: Introduction

    Authors: Desai, D K;

    Reference No: CMA0143TEC Pages: 41 Published on: 4, March, 1968

    Abstract: Deals with the problems of production distribution of fertilizers. It is focused around policy issues. The note is prepared with a view to aquainting students with the latest policy decisions of the Government of India regarding fertilizers. ... More

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  5. The Sugar Industry **

    Authors: Pathak, H N; Venkataraman, Sithalakshmi;

    Reference No: ECO0025TEC Pages: 11 Published on: 1, January, 1969

    Abstract: The note describes the growth and special problems of the sugar industry in India. ... More

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  6. Concepts in Product Planning and Strategy

    Authors: Mehta, S C;

    Reference No: MAR0082TEC Pages: 28 Published on: 1, January, 1969

    Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, newproduct life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More

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  7. Features of Rural Marketing in India

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

    Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

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  8. Characteristics of Pesticide Consumers **

    Authors: Desai, D K;

    Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

    Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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  9. The High Yielding Varieties Programme for Paddy

    Authors: George, P S;

    Reference No: CMA0254TEC Pages: 19 Published on: 6, February, 1973

    Abstract: This is a background note indicating the origin and growth of high-yielding varieties programme for paddy in India. It gives details of the varieties evolved and the targets achieved in adoption of these varieties on the farm. Problems involved in obtaining wide acceptance of the HYV are highlighted. ... More

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  10. Dairying in India **

    Authors: George, P S;

    Reference No: CMA0251TEC Pages: 13 Published on: 6, February, 1973

    Abstract: This is a background note highlighting the salient features of dairying in India. It gives details regarding production charges, processing facilities, marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding dairying in India. ... More

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  11. Paddy Production and Procurement Relationship**

    Authors: George, P S;

    Reference No: CMA0255TEC Pages: 17 Published on: 6, February, 1973

    Abstract: This is a background note on the relationship between production and procurement of paddy, and different factors like size of holdings, varieties grown and reasons influencing the quantities arriving in the market. The note is based on a micro data from West Godavari district in Andhra Pradesh and it tries ... More

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  12. Rice Economy of India**

    Authors: George, P S;

    Reference No: CMA0252TEC Pages: 20 Published on: 6, February, 1973

    Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More

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  13. Reference Groups**

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

    Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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  14. Methods Used in Forecasting Demands for Industrial Products

    Authors: Vora, M N;

    Reference No: MAR0121TEC Pages: 3 Published on: 1, January, 1974

    Abstract: Describes the demand forecasting methods used in industrial product situations. It is based completely on published material. ... More

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  15. The Case Method of Teaching in Marketing

    Authors: Vora, M N;

    Reference No: MAR0143TEC Pages: 9 Published on: 1, January, 1975

    Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More

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