Latest published cases

Authors: Raghuram, G; Kuberkar, Gouri;

Reference No: MAR0394 Pages: 59 Published on: 17, April, 2008

Abstract: Woolworths Limited was Australia's largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and wholesale divisions. Woolworths had two key goals: 1) to increase shareholder returns and 2) giving greater customer satisfaction. These led to the development of ... More

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Authors: Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav;

Reference No: MAR0395 Pages: 34 Published on: 13, May, 2008

Abstract: SEWA is a large women based organization that has been empowering women through making them self reliant. It has taken up ICT as a new initiative, to empower them. The case describes the genesis of the organization and the activities. It explores the process that SEWA followed for designing and ... More

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Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

Reference No: MAR0398 Pages: 4 Published on: 16, July, 2008

Abstract: The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept ... More

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Authors: Daswani, Arzoo; Vyas, Preeta H;

Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

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Authors: Monippally, M M; Krishna, Sunanda;

Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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Authors: Chandrasekaran, N; Raghuram, G;

Reference No: PROD0294 Pages: 22 Published on: 27, August, 2010

Abstract: The top management of TAKE Supply Chain (TSC) was preparing for a meeting on evaluation of upscaling at PetMate, one of their key customers. The focus was on impressing solutions architects and the presales group on increasing their scope of supply chain solutions to PetMate. Earlier TSC was ClearOrbit, a ... More

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Authors: Sahay, Arvind;

Reference No: MAR0417 Pages: 5 Published on: 26, September, 2010

Abstract: Manjit Singh, Executive Director of a leading lube oil firm, was faced with a situation where lube oil from one channel was being leaked into another channel and sold at prices well below the Maximum Retail Price. His brand Racer is on its way to becoming the "cheap" alternative. The ... More

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Authors: Sahay, Arvind; Mathen, Nidhi;

Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

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Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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Authors: Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar;

Reference No: MAR0420EX Pages: 4 Published on: 8, March, 2011

Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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