Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: CMA0022Pages: 9Published on: 1, January, 1966
Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More
Reference No: CMA0069Pages: 7Published on: 21, February, 1966
Abstract: The case deals with policy decisions on fertilizer distribution arrangement in a setting where agricultural production is of great importance where it depends on adequate and timely distribution of fertilizers together with necessary credit arrangements. ... More
Reference No: CMA0067Pages: 7Published on: 21, February, 1966
Abstract: The representatives of the State Marketing Society and District Sale & Purchase Unions have expressed their views on the new system for distribution of superphosphate. They have suggested a few modifications in the proposed distribution system which are debatable. Requires a note on Distribution of Fertilizers. ... More
Reference No: CMA0068Pages: 5Published on: 21, February, 1966
Abstract: The office bearers and executives of primary societies dealing in super-phosphate express their views on new system of distribution of super-phosphate enforced in a state. ... More
Reference No: CMA0028TECPages: 52Published on: 20, December, 1966
Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More
Reference No: CMA0030Pages: 14Published on: 20, December, 1966
Abstract: The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics. ... More
Reference No: CMA0064Pages: 12Published on: 26, December, 1966
Abstract: The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture. ... More
Reference No: F&A0074Pages: 15 Published on: 1, January, 1967
Abstract: The case deals with the problems of measurement of departmental performance in an integrated steel foundry, and raises questions on transfer pricing practices. In the class, questions on transfer pricing policy and the mode of departmental performance evaluation are raised. The question whether decentralization should at all be adopted is ... More
Reference No: MAR0054Pages: 9Published on: 1, January, 1967
Abstract: This case- cu- note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More
