Latest published cases

Authors: Jain, Abhinandan K; Dholakia, Nikhilesh;

Reference No: MAR0164(A) Pages: 9 Published on: 1, January, 1977

Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Balakrishnan, K;

Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Balakrishnan, K;

Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh;

Reference No: MAR0161 Pages: 8 Published on: 1, January, 1977

Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Khurana, Rakesh; Mehta, S C;

Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0439TEC Pages: 24 Published on: 27, July, 1977

Abstract: Deals with the need for efficiency in the marketing system, and various factors influencing marketing of agricultural produce at the farm and marketing-firm levels. An attempt is also made to study the ideal marketing system for farm produce and factors causing deviations. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mathur, D P;

Reference No: CMA0441TEC Pages: 12 Published on: 28, July, 1977

Abstract: The note deals with the characteristics of agricultural output marketing such as period of harvesting, season of market arrivals in India, etc. An attempt is also made to examine the farmers' behaviour regarding time and place of sale. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mathur, D P; ;

Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mathur, D P; ;

Reference No: CMA0443TEC Pages: 15 Published on: 6, August, 1977

Abstract: The note discusses some issues regarding definitional approach and methods of calculation of marketing margins. Studies made in the past by the Directorate of Marketing and Inspection have also been examined to find an alternative method to increase the efficiency of marketing in India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Chokshi, S N; ;

Reference No: CMA0448 Pages: 22 Published on: 20, August, 1977

Abstract: The case deals with the problem of fixation of procurement prices of wheat at the highest policy-making level in the country. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Moulik, T K;

Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Moulik, T K;

Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+