Reference No: MAR0349Pages: 16Published on: 1, January, 2003
Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More
Reference No: COMM0019Pages:Published on: 5, March, 2018
Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More
Reference No: MAR0373(C)Pages: 4Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373) and "Packers, Movers & Shakers (B)" (MAR0374). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. An ... More
Reference No: PSG0114 (A)Pages: 20Published on: 27, March, 2014
Abstract: Adani Power Limited (A) is the first case in a series of cases on the attempts by the firm to wriggle out of negative consequences of long-term fixed price power purchase agreements it had entered into. The firm wanted to terminate the agreement on the ground that its bid was ... More
Reference No: F&A0215Pages: 37Published on: 1, January, 1970
Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter- firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More
Reference No: OB0054Pages: 2Published on: 1, January, 1974
Abstract: The life history of an entrepreneur who has a lot of potentiality, imaginativeness and ideas but who cannot put them into practice due to over?ambitiousness. An example of how he has been struggling to operationalize his ideas. ... More
Reference No: MAR0446(B)Pages: 21Published on: 31, March, 2014
Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More
Reference No: PSG0091Pages: 17Published on: 24, September, 2003
Abstract: The management of the Vadodara Halol Toll Road Company Limited (VHTRL) was worried about the toll revenues. The actual revenues as a proportion of the projected revenues had declined from 63 percent to 34 percent over the three financial years of operation. Given the cash flows, the VHTRL could run smoothly only ... More
Reference No: P&IR0038(B)Pages: 10 Published on: 1, January, 1972
Abstract: A continuation of Case (A) P&IR0038(A), this case describes the changes in the industrial relations structure of the company following expansion of the production programme and the appointment of a personnel manager. It also gives an account of how pressures of technology and market, combined with managerial changes ... More
Reference No: MAR0470(B)Pages: 10Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More
Reference No: MAR0062(C)Pages: 13Published on: 1, January, 1967
Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More
Reference No: MAR0463(D)Pages: 12Published on: 30, March, 2015
Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More
Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
