Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
Reference No: QM0218TECPages: 11 Published on: 1, January, 1989
Abstract: This note examines the architecture of some 32-bit chips namely Intel's 80386, Motorola's 68020 and Zilog's Z 80000. The architecture is evaluated along various dimensions, viz. number, size, and type of registers; data types and types of instructions; facilities for address translation; support for system software; support
for user programs; and ability to ... More
Reference No: MAR0474EXPages: 3Published on: 3, November, 2015
Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More
Reference No: OB0195Pages: 15Published on: 18, July, 2003
Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More
Reference No: QM0207TECPages: 23Published on: 1, January, 1987
Abstract: The note covers programming concepts and the process of programming emphasizing structured programming methodology. Programming is presented as an intuitive process, identifying concepts needed to develop solutions to complex computational problems. Structured English (pseudo-code) is used for developing the programs, and Microsoft QuickBASIC for implementation. The guidelines for translating pseudo-codes ... More
Reference No: GRC0001Pages: 18Published on: 21, December, 2009
Abstract: Sexual harassment at workplace is often ignored. The reasons may the fear of being fired, singled out, discriminated, nitpicking, being burdened with avoidable work, etc. There may be another serious reason which is of unavailability of an efficacious, just, fair and reasonable legal remedy. While making a decision, the courts ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: IMG0012Pages: 4Published on: 29, July, 1995
Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More
Reference No: QM0220TECPages: 6Published on: 1, January, 1991
Abstract: This note is an introduction to the expert system shell called VP-EXPERT. It highlights the important features of VP-EXPERT and illustrates these features using a simplified tax-planning problem. In this process, the note also introduces most of the commands of VP-EXPERT. The note concludes with highlighting some of the shortcomings ... More
Reference No: BP0407TECPages: 7Published on: 29, March, 2017
Abstract: Is software, music and film stored on CDs or downloaded from the internet goods? The question is important for the consumer rights and application of sales tax. Property first emerged as tangible things. This could be either moveable or immoveable property. Moveable property is what is not immovable property. Goods ... More
Reference No: OB0203Pages: 7Published on: 30, June, 2008
Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More
Reference No: QM0216TECPages: 21Published on: 1, January, 1989
Abstract: This note discusses the basic technical aspects of computer networks. It explains the benefits of computer networks, the process of interfacing machines with different architectures, the different kinds of networks, and their areas of usage. It also describes the concept of public networks and presents details of the Indian public ... More
Reference No: MAR0472Pages: 12Published on: 3, March, 2016
Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More
