Friends, and Friends of Friends, or How to Develop and Use Networks

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Abstract

Attempts to distil in a few pages the ideas contained in the pioneering work "Friends of Friends" by Jeremy Boissevain as might be relevant to a change agent. It argues that social systems are networks of choice?making people competing for scarce and valued resources. In order to change social systems, a change agent has to intervene in various networks, create some new networks and alter existing ones. It is argued that networking is central to changing. The note identifies key aspects of networks and identifies possible ways a change agent can use them.

Additional Information

Product Type Technical Note
Reference No. OB0080TEC
Title Friends, and Friends of Friends, or How to Develop and Use Networks
Pages 3
Published on Jan 1, 1979
Authors Ganesh, S R;
Area Organizational Behaviour (OB)
Discipline Communication, Organizational Behaviour, Strategic Management
Sector Telecom and Software

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