Search results for 'marketing cases'

Authors: Moulik, T K; Mathur, D P;

Reference No: CMA0735TEC Pages: 19 Published on: 1, January, 1996

Abstract: Mulberry sericulture and its related infrastructure facilities were examined across the states in India. Further cocoon production and marketing systems were also examined to rate different states in relation to some market characteristics. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C;

Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Desai, D K;

Reference No: CMA0239 Pages: 6 Published on: 19, October, 1972

Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0327 Pages: 7 Published on: 8, August, 1975

Abstract: The case describes the processing capacities available with the cooperative society the expected arrival pattern in the area. There are considerable variations in the monthly arrival pattern. The cost of canning freezing are also given. The case can be used to answer the following questions: 1) matching the processing capacities with ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Desai, D K;

Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Desai, D K;

Reference No: CMA0035TEC Pages: 6 Published on: 20, December, 1966

Abstract: Descriptive and analytical material for the case Pandya Farms Hybrid Maize Seed Production Programme [CMA 0042]. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0251TEC Pages: 13 Published on: 6, February, 1973

Abstract: This is a background note highlighting the salient features of dairying in India. It gives details regarding production charges, processing facilities, marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding dairying in India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vora, M N;

Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Parvinder;

Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kulkarni, Vaibhavi;

Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+