Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: MAR0286Pages: 2 Published on: 1, January, 1985
Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More
Reference No: BP0070Pages: 23Published on: 1, January, 1976
Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More
Reference No: PROD0195(A)Pages: 31Published on: 1, January, 1985
Abstract: In 1984, IFFCO was invited by the Government of India to establish a gas?based fertilizer plant on the Hazira? Bijyapur?Jagdishpur pipeline. The case describes the company's Aonla Project and the steps taken by IFFCO's project staff to implement it. Information about the pipeline project is also given along with ... More
Reference No: MAR0082TECPages: 28Published on: 1, January, 1969
Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, new product life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More
Reference No: P&IR0185Pages: 26Published on: 27, February, 2002
Abstract: Scooter India Ltd., a government of India owned enterprise, secured the license to produce two wheelers at a time when its demand far exceeded supply in the country. Government of India, the owner of the company, controlled the industry. Yet, the company could not report profits for nearly 25 years since ... More
Reference No: F&A0005Pages: 7 Published on: 1, January, 1966
Abstract: A comprehensive case on the conflicting considerations affecting the dividend policy in a well- established chemical and fertilizer company. ... More
Reference No: MAR0067Pages: 7Published on: 1, January, 1966
Abstract: The case gives the proposal of a research agency for a national sample survey. Participants are expected to evaluate the proposed sampling design for the study. The problems of identifying relevant sample frames, and questions about the implication of using alternative sample frames in terms of under representation or wastage ... More
Reference No: HRM0241(B)Pages: 20Published on: 2, February, 2023
Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More
Reference No: MAR0325(D)Pages: 12Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Reference No: F&A0304Pages: 1 Published on: 1, January, 1977
Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More
Reference No: PROD0032Pages: 37 Published on: 1, January, 1966
Abstract: A large printing press employing about six hundred persons is operating like a service organization for a state government. There is a large backlog of orders in some sections of the press, whereas some other sections are having excess capacity. The management is working under several constraints, particularly under several ... More
