Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Authors: Dixit, M R;

Reference No: BP0196TEC Pages: 16 Published on: 1, January, 1987

Abstract: This note describes the structure of the chemical fertilizers industry in India, and the economic and regulatory environment in which it operates. Adequate nformation has been given regarding the nature of the product, performance of major manufacturers, determinants of demand for fertilizers, performance of the industry as a whole, and ... More

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Authors: Chaudhuri, Shekhar;

Reference No: BP0198 Pages: 15 Published on: 1, January, 1987

Abstract: The case describes the process by which the company was formed and how from a very weak financial and technical position it has developed into a leading firm in the tractor industry. The case provides the historical background of the organization and discusses in detail the nature of foreign collaboration ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0457TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0361 Pages: 3 Published on: 26, December, 2016

Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More

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Authors: Kajal, Satbir Singh; Goyal, Anish; Singla, Chitra;

Reference No: BP0400 Pages: 9 Published on: 4, January, 2017

Abstract: The case talks about Hind Tea Pvt. Ltd (HTPL)-a small and medium enterprise (SME) in India that is 100% owned by Wadhwa family. HTPL procures processed tea from auctions and sells it to distributors under its own brand names. The case describes the journey of two brothers and how the ... More

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Authors: Sharda, Kirti; Varkkey, Biju; Basoya, Snehil;

Reference No: OB0209(B) Pages: 26 Published on: 20, September, 2016

Abstract: Lupin Ltd. initiated its talent management program in 2005 with an aim to attract, retain and develop talent over coming years. This case is a continuation of “Managing Talent at Lupin Limited”, which explored the basic issues that emerged as a result of the implementation of talent management (TM) at Lupin. ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0357TEC Pages: 9 Published on: 23, September, 2015

Abstract: The present note discusses measurement issues involved in comparison of national income aggregates. It considers issues such as demarcation of productive activities, valuation of non marketed outputs, identification of intermediate and final products, index number problems, market exchange rates versus purchasing power parity based estimation, black economy,and green GDP. ... More

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Authors: Varma, Jayanth R.; Virmani, Vineet;

Reference No: F&A0532(B) Pages: 26 Published on: 7, July, 2016

Abstract: ln the aftermath of global financial crisis of 2008 and the ensuing capital flows into Switzerland, the Swiss National Bank (SNB) decided to peg Swiss Franc (CHF) to the Euro (EUR), and announced that it would not let CHF go beyond 1.20 starting 6 September, 20 11. With ever-increasing capital flows, maintaining the peg required ... More

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Authors: Krishnamoorthy, Srikumar;

Reference No: CISG0125 Pages: 14 Published on: 20, October, 2014

Abstract: Acme Inc, a large retailer, explores the use of Data warehouse for addressing their decision support infrastructure Challenges. Acme plans for a pilot study to assess the feasibility and evalurate the business benefits of using Data warehouse. The focus of this case is to ascertain the steps involved in design, ... More

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