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Search results for 'marketing cases'

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  1. Fertilizer Use in India and Its Management Dimensions

    Authors: Desai, D K;

    Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

    Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

  2. Loans for Fertilizer Distribution

    Authors: Desai, D K;

    Reference No: CMA0239 Pages: 6 Published on: 19, October, 1972

    Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More

  3. Rice Economy of India**

    Authors: George, P S;

    Reference No: CMA0252TEC Pages: 20 Published on: 6, February, 1973

    Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More

  4. Demand Estimates of Nitrogenous Fertilizers in Kaira District **

    Authors: Desai, D K;

    Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

    Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

  5. Jounti Farmers **

    Authors: Moulik, T K;

    Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

    Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

  6. Gambhirpura Collective Farming Society

    Authors: Vyas, V S;

    Reference No: CMA0386 Pages: 10 Published on: 13, December, 1979

    Abstract: Gambhirpura Collective Farming Society was formed in 1953. Within two years, the society ran into problems. In the general body meeting, the Chairman listed the problems faced by the society and stated that the members could improve their economic conditions if they could identify an operational solution to involve all the ... More

  7. The Accelerated Egg Machine

    Authors: Singh, Amarjeet; ;

    Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

    Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

  8. Wheat Commodity System: Research and Extension (F)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0415(F)TEC Pages: 27 Published on: 1, December, 1976

    Abstract: Discusses the organizational setup for research and extension for wheat commodity. Research programmes and activities initiated during post-Independence era are comprehensively dealt with. Finally, an attempt is made to study the contribution of various programmes and activities in production, marketing and processing of wheat. ... More

  9. Mr.M Fisherman's Bottlenecks

    Authors: Singh, Amarjeet; Gupta, V K;

    Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

    Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

  10. SYS Fertilizers (A): Process Analysis

    Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

    Reference No: O&DS0007(A)EX Pages: 3 Published on: 6, January, 2025

    Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More

  11. Development of Banni Area

    Authors: Khurana, Rakesh; Mehta, S C;

    Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

    Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

  12. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

  13. The Samdara Public Dairy (B)

    Authors: Patel, S M;

    Reference No: CMA0072(B) Pages: 17 Published on: 25, October, 1966

    Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More

  14. Development, Structure and Organization of Food-grain Markets in India

    Authors: Mathur, D P; ;

    Reference No: CMA0442TEC Pages: 19 Published on: 2, August, 1977

    Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More

  15. Use Pattern of Pesticides in India **

    Authors: Desai, D K;

    Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

    Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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