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Search results for 'communications fo'

Related Searches: communications for, communications for ma, communications for mana, communications for managemen, communications for management

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  1. Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media

    Authors: Abhishek;

    Reference No: MAR0450 Pages: 12 Published on: 11, March, 2015

    Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More

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  2. 14 Days or 14 Years?

    Authors: Rao, Sreenivas S;

    Reference No: BP0234 Pages: 10 Published on: 4, October, 1995

    Abstract: The case deals with the event of kidnapping of the general manager of Indian Oil Corporation's Guwahati Refinery in 1990, the accompanying effect on the Company, and the actions required by the Company. The case focuses on how the external political and economic environment that affects a company and what kind ... More

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  3. Mahindra Trucks & Bus Division: Building a Marketing Plan

    Authors: Sahay, Arvind;

    Reference No: MAR0503 Pages: 39 Published on: 7, May, 2019

    Abstract: Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product right by early 2018 and truck sales had been going ... More

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  4. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

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  5. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  6. Marketing Communication and Planning

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0452TEC Pages: 13 Published on: 30, March, 2015

    Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More

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  7. A Note on Information Technology

    Authors: Rama Rao, T P;

    Reference No: CISG0083TEC Pages: 20 Published on: 7, June, 2005

    Abstract: The note presents a brief overview of hardware components such as processor, memory, peripheral devices, and network and communication devices. It discusses various computer configurations networking, internet and intranet technologies, and system software packages such as operating systems and language processors. It briefly describes the end user computing systems such ... More

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  8. Air India 171: Gujarat Health System Response to an Air Disaster

    Authors: Jain, Tarun; Pingali, Viswanath; Veda, V R; ;

    Reference No: CMHS0050 Pages: 16 Published on: 23, February, 2026

    Abstract: This case examines the multilayered emergency response to the Air India plane crash in Ahmedabad on June 12, 2025, which resulted in 260 fatalities. The narrative follows the initial hours through the subsequent weeks, centring on Civil Hospital as the operational hub for trauma care, mass fatality management, family assistance and public communication. ... More

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  9. #BaghjanBurns: Crisis at Oil India Ltd

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0029 Pages: 22 Published on: 9, December, 2022

    Abstract: On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five and a half months, the company tried to douse the 200-foot high flame but failed to do so. Finally, on Day 173, Oil India Ltd succeeded ... More

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  10. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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  11. Health Care Service Quality: Prevent Medical Errors

    Authors: Ramani, K V;

    Reference No: CMHS0038TEC Pages: 17 Published on: 1, April, 2016

    Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More

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  12. Sports Celebrity Endorsement

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

    Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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  13. Introduction to Sports Sponsorship

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

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  14. Employee Resistance to Change: Is it the Message or the Messenger?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

    Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

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