Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Authors: Abhishek;

Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

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Authors: Parmar, Ashis Jalote; Raghuram, G.;

Reference No: BP0393 Pages: 25 Published on: 16, February, 2016

Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More

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Authors: Jaiswal, Anand Kumar; Sunku, Varun;

Reference No: MAR0483(B) Pages: 4 Published on: 31, March, 2016

Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More

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Authors: Vohra, Neharika;

Reference No: OB0220 Pages: 10 Published on: 28, May, 2015

Abstract: This case describes issues arising out of matrix virtual teams. On the one hand, the protagonist of the case, Vasundhara, feels that she was unable to perform because of inadequate support from supervisors and unclear task boundaries. On the other hand, her superior, Mahesh, feels that her rating is justified ... More

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Authors: Sinha, Sidharth;

Reference No: F&A0522 Pages: 29 Published on: 6, July, 2015

Abstract: This case provides an opportunity to discuss the design and implementation of a Public Private Partnership project. It describes the Delhi Airport Metro Express Line project from conception to completion and the subsequent dispute between the Public and Private partners leading to the Concession agreement going into arbitration. Students discuss ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(B) Pages: 16 Published on: 30, March, 2015

Abstract: Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business model of existing players across countries, they developed better ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0461TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More

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Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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Authors: Menon, C D;

Reference No: BP0110TEC Pages: 1 Published on: 1, January, 1978

Abstract: The exercise describes the same incident from the viewpoint of three different union leaders. The incident, involving the president of the smallest union, results in stoppage of work in a section of the factory, and the possible halt of the entire factory within half an hour. Questions on how management ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0111(A) Pages: 15 Published on: 1, January, 1977

Abstract: Provides the background to the appointment of a part-tim Chairman of an ailing public sector company. ... More

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Authors: Maru, R M; Dave, Rajendra B;

Reference No: BP0115TEC Pages: 8 Published on: 1, January, 1977

Abstract: The language problem of India and the official language policy is described and analyzed in this note. ... More

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