Search results for 'Business strategy and co'

Authors: Varkkey, Biju; Shaik, Farheen Fathima;

Reference No: HRM0241(B) Pages: 20 Published on: 2, February, 2023

Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More

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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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Authors: Kar, Rohan; Borah, Sourav;

Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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Authors: Dixit, M R, Bhaskar Bhowmik;

Reference No: BP0356 Pages: 17 Published on: 18, January, 2013

Abstract: This case provides an opportunity to develop criteria for the selection of a leader who would lead a well established conglomerate. It provides details about the initiatives of the predecessors, the changing environment of businesses, internal concerns and the challenges before the new leader. A list of the contenders for ... More

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Authors: Singla, Chitra; Raghuram, G.; Virmani, Vineet;

Reference No: BP0363(B) Pages: 24 Published on: 12, June, 2015

Abstract: IFCI Limited-a non-banking financial corporation in India was struggling with issues of negative Capital Adequacy Ratio and high non-performing assets till 2007. The company had not done any business for a decade until 2007. July, 2007 was the time when Atul Rai joined the company as the CEO. This case revolves around the ... More

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Authors: Tiwari, Tara; Setia, Pankaj;

Reference No: CDT0003 Pages: 17 Published on: 10, October, 2025

Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Dixit, M R; Karthik, D;

Reference No: BP0362 Pages: 6 Published on: 26, August, 2013

Abstract: This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. ... More

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Authors: Kumar, Pushpender;

Reference No: BP0432 Pages: 6 Published on: 7, June, 2019

Abstract: Mr. Kewal Balana, Proprietor of Ganga Enterprise at Sri Ganganagar, Rajasthan,India, was worried about the abolishment of 2% commission in May 2018, in ‘Kachi-Aadat’ line of business, due to direct online transfer of money to farmer’s bank account. The firm suffered a net reduction in profit of Rs 1 million, 2% of ... More

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Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021

Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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Authors: Barua, Samir K.; Agarwalla, Sobhesh Kumar;

Reference No: F&A0525 Pages: 27 Published on: 14, March, 2015

Abstract: The case describes the strategy of a large Indian Public Sector Bank (PSB) to enhance financial inclusion and financial literacy of less privileged people located in poorly accessible parts of India. While pursuing the developmental objective ‘imposed’ by the Central Bank/government, being a listed entity, the PSB had to ... More

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Authors: Kumar, Manoj;

Reference No: ADCLOD0002 Pages: 21 Published on: 7, November, 2022

Abstract: Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of ... More

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Authors: Vora, M N;

Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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Authors: Manikutty, S;

Reference No: BP0235(C) Pages: 29 Published on: 19, February, 1996

Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More

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