Search results for 'communication cases'

Authors: Tripathi, Sanjeev;

Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

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Authors: Sharma, Nivedita; Sahay, Arvind;

Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0457TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More

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Authors: Mehta, S C; Parekh, Jayshree;

Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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Authors: Ramani, K V;

Reference No: CMHS0032TEC Pages: 12 Published on: 26, December, 2014

Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More

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Authors: Vyas, Preeta H; Mehta, Bijal;

Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

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Authors: Sharma, Pretty; Roy, Subhadip;

Reference No: MAR0547 Pages: 15 Published on: 8, January, 2025

Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More

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Authors: Sahoo, Debajani; Vyas, Preeta H;

Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0021 Pages: 5 Published on: 7, March, 2019

Abstract: The case centres around a senior vice-president in an insurance firm, who becomes aware of a potential sexual harassment (SH) case within his team. The case captures his reactions, right from his initial attempt to understand the scenario, to his conversations with the woman concerned, and his eventual attempt to ... More

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Authors: Cohen, A R;

Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964

Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More

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Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Bolar, Malathi;

Reference No: P&IR0019 Pages: 26 Published on: 1, January, 1965

Abstract: The case provides insights into the various issues related to management training, both in terms of selection, training and evaluation of trainees, and also in terms of the responsibility for training and communication between the various parties involved. It has also lent itself to the discussion of individual behaviour. ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0234 Pages: 10 Published on: 4, October, 1995

Abstract: The case deals with the event of kidnapping of the general manager of Indian Oil Corporation's Guwahati Refinery in 1990, the accompanying effect on the Company, and the actions required by the Company. The case focuses on how the external political and economic environment that affects a company and what kind ... More

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Authors: Mukherjee, Saral; Meghrajani, Indra;

Reference No: PROD0333 Pages: 22 Published on: 30, March, 2023

Abstract: MyGate started its journey in 2016 as a gate management system for gated societies but soon evolved into a multi-sided platform offering solutions to the residents' day-to-day needs via the company's mobile application. Residents could approve entry and exit of visitors, search for local service providers like maids, carpenters, plumbers etc., ... More

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