14 Days or 14 Years?

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Abstract

The case deals with the event of kidnapping of the general manager of Indian Oil Corporation's Guwahati Refinery in 1990, the accompanying effect on the Company, and the actions required by the Company. The case focuses on how the external political and economic environment that affects a company and what kind of communication strategy and actions the company would have to adopt to overcome the immediate crisis and an on-going situation -- how does a company operate in a hostile local environment? The case also focuses on the steps the company has to take in such a situation so as to win the good will of the locales.

Additional Information

Product Type Case
Reference No. BP0234
Title 14 Days or 14 Years?
Pages 10
Published on Oct 4, 1995
Year of Event 1990
Authors Rao, Sreenivas S;
Area Strategy (STR)
Discipline Communication, Strategic Management
Sector Government
Country India
State Assam

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