Reference No: CDT0003Pages: 17Published on: 10, October, 2025
Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More
Reference No: MAR0325(A)Pages: 21Published on: 27, September, 1999
Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More
Reference No: MAR0558(A)Pages: 18Published on: 30, September, 2025
Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More
Reference No: STR0489Pages: 26Published on: 21, April, 2025
Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More
Reference No: CIIE0035Pages: 19Published on: 25, November, 2025
Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More
Reference No: MAR0293TECPages: 28 Published on: 1, January, 1987
Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More
Reference No: CISG0044Pages: 22Published on: 9, October, 1997
Abstract: This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement ... More
Reference No: BP0235(C)Pages: 29Published on: 19, February, 1996
Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More
Reference No: CIIE0037Pages: 28Published on: 23, September, 2025
Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More
Reference No: BP0362Pages: 6Published on: 26, August, 2013
Abstract: This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. ... More
Reference No: STR0455(B)Pages: 11Published on: 31, March, 2021
Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More
Reference No: PROD0265Pages: 32Published on: 23, April, 2004
Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More
Reference No: PROD0063Pages: 11Published on: 1, January, 1968
Abstract: This is an integrated case about a small business enterprise that manufactures plastic consumer items. It provides sufficient scope for improving the company's production operations as well as for developing the strategy that should be followed by this company. ... More
Reference No: F&A0559(B)Pages: 11Published on: 23, August, 2021
Abstract: NTL suffered huge losses in its foreign exchange hedging activities as its highly complex leveraged structured products backfired badly in the wake of the Global Financial Crisis of 2007 and 2008. The CFO and the Treasury head have both been sacked, and Joshi, the new CFO, has embraced aggressive litigation as NTL’ ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
