Reference No: MAR0517 Pages: 22Published on: 9, February, 2021
Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More
Reference No: CMA0716TECPages: 14Published on: 1, January, 1994
Abstract: This note defines agro-processing industries. It provides their contribution in national income and in value added from manufacturing in India. The note then goes on to discuss (a) the reasons for growing opportunities in these industries despite the fact that such industries relative importance declines in the process of economic ... More
Reference No: PROD0314Pages: 25Published on: 9, January, 2017
Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: CMA0734TECPages: 31Published on: 1, January, 1996
Abstract: The note describes developments and workers performance in the industrial cooperative society involved in manufacturing of Shawls and Carpets. Various structural characteristics of the members weavers are described to assess the involvement of the family member in the manufacturing processes Workers productivity is assessed in terms of the member of ... More
Reference No: MAR0423(B)Pages: 27Published on: 29, March, 2012
Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More
Reference No: IS0135(B)Pages: 17Published on: 5, September, 2018
Abstract: AutoDx Case narrates an exciting story of how organizations in one industry (buyers, suppliers, and suppliers of suppliers), who fiercely compete with each other in the marketplace, collaborated to develop an online platform which would bring in significant efficiency in the system and benefit all the players.The case shows ... More
Reference No: IS0135(A)Pages: 10Published on: 30, July, 2018
Abstract: AutoDx Case narrates an exciting story of how organizations in one industry (buyers, suppliers, and suppliers of suppliers), who fiercely compete with each other in the marketplace, collaborated to develop an online platform which would bring in significant efficiency in the system and benefit all the players.The case shows ... More
Reference No: OB0236Pages: 11Published on: 15, October, 2019
Abstract: The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: BP0420Pages: 21Published on: 8, January, 2018
Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More
Reference No: F&A0223Pages: 5 Published on: 1, January, 1974
Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management from corporate management to ... More
Reference No: BP0262Pages: 47Published on: 8, January, 2001
Abstract: The case describes the strategy formulation and implementation issues facing the top management of Torrent Pharmaceuticals Limited. In 1998, the company was among the top five pharmaceuticals companies in India. Significant domestic and international changes in the competitive, regulatory, and technological environment had threatened the sustenance of the performance of the ... More
Reference No: F&A0578Pages: 9Published on: 29, August, 2025
Abstract: The case explores the intricacies of debt refinancing decisions in the context of large real estate assets. Neelima Patel, representing Roha Foods—a business-to-business food product supplier—faced a crucial financial decision. Having financed the company's expansion with a floating-rate mortgage loan from Cuttak Bank, she was now presented ... More
Reference No: MAR0004Pages: 6Published on: 1, January, 1964
Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and sub dealers of other states even though the company had demarcated the areas. This ... More
