Reference No: ECO0350(B)Pages: 26Published on: 26, December, 2006
Abstract: This case follows case (A) which discusses NTPC's response to the Simhadri project that created a record of sorts in timely implementation of large projects and within a tight budget NTPC's record of 39 months for a green-field project in India. That has taken project implementation in India to international standards. ... More
Reference No: MAR0232Pages: 20Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More
Reference No: MAR0302(B)Pages: 6Published on: 1, January, 1994
Abstract: The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the ... More
Reference No: F&A0339(B)Pages: 39Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: F&A0339(D)Pages: 32 Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: F&A0339(C)Pages: 44 Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: F&A0452Pages: 10 Published on: 26, April, 2000
Abstract: Set in the backdrop of the 1997 economic crisis, the case deals with the problem faced by a leading finance company of Thailand, Phatra Thanakit. The company finds its very existence threatened under the onslaught of the crisis, and faces a number of agonizing choices. Should it become an integrated bank? ... More
Reference No: MAR0266TECPages: 25Published on: 1, January, 1981
Abstract: The purpose of the note is to familiarize readers with the Indian distribution scene the large size of the distribution task, kinds of functionaries working and the type of functions performed by them, evaluation of the performance of the Indian distribution system, including the government's keen interest with respect to ... More
Reference No: F&A0001Pages: 7 Published on: 1, January, 1966
Abstract: Focuses on the place of public deposits in the financial structure of a company. Students can analyse the problem of the extent of reliance on this source of financing. ... More
Reference No: F&A0339(A)Pages: 46Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign. ... More
Reference No: MAR0229Pages: 16Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its well known products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More
Reference No: MAR0301Pages: 12Published on: 16, February, 1994
Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More
Reference No: F&A0046(D)Pages: 53Published on: 1, January, 1969
Abstract: The two broad areas covered by this case are: 1) elements of a budget manual, with illustrative forms and procedures; and 2) the necessity to have different types of control and reporting techniques for the various levels of managerial hierarchy, particularly in the case of a public sector setup. ... More
