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Related Searches: Business strategy and compe, Business strategy and compet, Business strategy and competi, Business strategy and competition
Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;
Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Authors: Mathur, Ajeet;
Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017
Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More
Authors: Singh, Kunwar Milind; Singh, Sukhpal;
Reference No: CMA0822 Pages: 15 Published on: 31, May, 2021
Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More
Authors: Wadhva, C D;
Reference No: ECO0243 Pages: 8 Published on: 1, January, 1977
Abstract: This case presents the problems in business policy of a smallscale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More
Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;
Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004
Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More
Authors: Jain, Abhinandan; Singh, Vivek;
Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017
Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More
Authors: Mathur, Ajeet;
Reference No: BP0313(A) Pages: 4 Published on: 22, May, 2006
Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More
Authors: Bayon, Manoj; Ravichandran, N;
Reference No: BP0321 Pages: 28 Published on: 2, January, 2008
Abstract: The case provides an opportunity to evaluate the business strategy adopted by India's largest low cost airline. The focus of the discussion should be to review the strategy so far and identity immediate priorities of Air Deccan in the next two years. The case provides the background information on the ... More
Authors: Singla, Chitra; Raghuram, G.; Virmani, Vineet;
Reference No: BP0363(B) Pages: 24 Published on: 12, June, 2015
Abstract: IFCI Limited-a non-banking financial corporation in India was struggling with issues of negative Capital Adequacy Ratio and high non-performing assets till 2007. The company had not done any business for a decade until 2007. July, 2007 was the time when Atul Rai joined the company as the CEO. This case revolves around the ... More
Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;
Reference No: BP0420 Pages: 21 Published on: 8, January, 2018
Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More
Authors: Dixit, M R; Pandey, I M;
Reference No: BP0273 Pages: 10 Published on: 23, July, 2002
Abstract: This case describes the situation faced by Mr. Prakash Rastogi, who was appointed as the managing director of Clariant (India) Limited, the Indian arm of Clariant International Limited, a newly spun off unit of Sandoz International Limited. Sandoz announced the world wide demerger of its chemicals business and spun it ... More
Authors: Sahay, Arvind; Tiwari, Tara;
Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019
Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More
Authors: Sharma, Meenakshi;
Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019
Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More
Authors: Desai, B. M; Bandyopadhyay, S C;
Reference No: CMA0353 Pages: 17 Published on: 18, September, 1975
Abstract: The case provides an illustration of the application of the area approach of financing which is widely prevalent in India. For this purpose, it uses identification of the village as a possible strategy to the area approach. It provides information for comparing the area (group) with scattered individual approaches of ... More
Authors: Jacob, Joshy; Varma, Jayanth R;
Reference No: F&A0580 Pages: 12 Published on: 7, February, 2025
Abstract: Azooka, a biotech company, had achieved a fair degree of success by relying solelyon seed funding and grants. But as the company contemplated its future growth trajectory, it had to review its financing options. The case outlines three strategies that Azooka could adopt over the next 3-5 years. First, it ... More
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