The case discusses the initiation of Sampoorna Parivartan (Total Transformation) at Brigade Enterprises Limited (BEL) which operates in the real estate and construction sector in south India. In 14 years, BEL had grown to become a conglomerate of five companies generating business worth Rs. 500 crore in 2010. Given the growth in business Mr Jaishankar, CMD, BEL, anticipated that business would cross the Rs.10,000 crore mark by 2020. This quantum leap required a sea change in the way Brigade functioned. With this in mind, BEL introduced a change management programme, Sampoorna Parivartan (SP), in 2009. The case deliberates on the following questions: Would BEL be able to achieve the desired growth? How would SP help the company achieve its growth vision for 2020 and help it become an 'Enterprise of the Future'?