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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'
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Jeevika: Livelihood Security Project
Authors: Vyas, Preeta H;
Reference No: PSG0104 Pages: 18 Published on: 23, June, 2008
Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More
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Rebel Foods: Sustaining Growth Through Business Model Innovation
Authors: Lahiri, Saikat; Bose, Indranil; Majumdar, Adrija;
Reference No: IS0145 Pages: 18 Published on: 29, November, 2023
Abstract: Rebel Foods started as a quick service restaurant and eventually morphed into a cloud kitchen provider. The company launched multi-brand cloud kitchens, leveraging the same food preparation space and delivery infrastructure to serve a variety of food missions. Its technology stack included software for inventory management, kitchen management and delivery, ... More
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Marketing Air Coolers
Authors: Ramachandran, K;
Reference No: BP0231 Pages: 7 Published on: 1, January, 1992
Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More
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Shivani Carriers Pvt Ltd: Managing Employee Motivation at the Bottom of the Pyramid
Authors: Sharda, Kirti;
Reference No: OB0224 Pages: 18 Published on: 31, March, 2016
Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More
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Co-optex: Budgetary Control Systems
Authors: Balakrishnan, K;
Reference No: F&A0323 Pages: 18 Published on: 1, January, 1978
Abstract: The second of the set, this case describes the sales, stock, and production budgets and their final translation into a cash budget. Also describes the marketing information system being introduced to facilitate the budgetary control systems. ... More
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Texica Limited (A): A Day in the Life of a Consultant
Authors: Maheshwari, Sunil Kumar; Ray, Prantika;
Reference No: HRM0239(A) Pages: 8 Published on: 13, December, 2017
Abstract: The chairman of the 60-year old company Texica, Ashutosh Verma approached Dr. Asim Vakil, who has a wide experience in consulting turnaround activities in declining organizations. The organization had undergone few rounds of downsizing and was also reporting about 15-20% attrition in the organization. Dr. Vakil was requested to redesign ... More
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Models of Groups
Authors: Gupta, Ranjit;
Reference No: CMA0670TEC Pages: 3 Published on: 1, January, 1988
Abstract: The note is restricted to three types of group models: 1) conflict model; 2) structural and functional model; and 3) cybernetic-growth model. The conflict model assumes that no group has sufficient resources to fulfil either all internal needs or all external demands. As some members of the group are more competent, conflict is ... More
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Lubol India Limited (A)
Authors: Banerjee, Bibek; Raghuram, G;
Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
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Estimation
Authors: Guha, Apratim;
Reference No: QM0262TEC Pages: 17 Published on: 20, December, 2013
Abstract: This note contains material to be used to teach the basic concepts of point and interval estimation. Topics covered include the basic ideas of point estimation, unbiasedness and consistency. Also discussed are the method of moment estimators, ideas regarding standard error estimation and computation of confidence intervals. Methods to determine ... More
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Implementing SuperOffice at Mover Incorporated
Authors: Vohra, Neharika;
Reference No: OB0203 Pages: 7 Published on: 30, June, 2008
Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More
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Jet Airways: Flying into the ground
Authors: Banga, Charu; Kumar, Abhay; Deodhar, Swanand;
Reference No: STR0466 Pages: 17 Published on: 11, May, 2022
Abstract: In 2018-19, Jet Airways stood nearly grounded. An airline that, just 5 years ago, had spread its wings across the world witnessed a stunning turnaround in its fate. The company appeared to face a perfect storm, with competition from low-cost carriers and increasing fuel prices. To excel and be a market ... More
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Schematic Software Company: Accelerating Growth
Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;
Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022
Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More
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IIMA's Digital Leap:Formulating Online Education Strategy
Authors: Verma, Sanjay; Thakuria, Shubhi;
Reference No: BP0425 Pages: 21 Published on: 3, January, 2019
Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More
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Food Corporation of India, Andhra Pradesh
Authors: Raghuram, G;
Reference No: QM0234 Pages: 4 Published on: 1, January, 1993
Abstract: This case examines the monthly allocation decision between procurement centres and depots for the intra-state movement of rice in Andhra Pradesh. The decision is complicated by the presence of three types of rice and change of gauge points on the railway ... More
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Precious Shipping Public Company Limited
Authors: Raghuram, G; Kothari, Anupama;
Reference No: PSG0072 Pages: 30 Published on: 28, October, 1996
Abstract: This case focuses on the future strategic directions required for the continued growth of PSPCL, a Thailand based tramp-shipping company. The company currently has 27 secondhand vessels, all in the handy size range. The company was considering the following strategic choices: a) Extent of fleet expansion, b) Should new builds be ... More
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