Reference No: OB0163TECPages: 8Published on: 1, January, 1981
Abstract: This note discusses the change process, the change roles and steps, as well as the individual elements, especially from the point of view of a person working within the organization. It provides seven keys for changing from within, based on the author's varied experience. ... More
Reference No: PROD0231TECPages: 6 Published on: 1, October, 1995
Abstract: This note introduces the issues related to managing supply chains. It discusses the managerial constructs in Supply Chain Management and highlights operational problems associated with coordinating activities across different entities in a supply chain. ... More
Reference No: OB0193Pages: 13Published on: 8, March, 2001
Abstract: Nitish at Solutions Unlimited is a case about a young MBA graduate who changed his job to an organization at the recommendation of his friend and his spouse who also worked in the HR Department. The initial decisions taken by Meena came to the notice of the senior people in ... More
Reference No: MAR0488Pages: 15Published on: 19, January, 2017
Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More
Reference No: MAR0089EXPages: 7Published on: 1, January, 1970
Abstract: This is an exercise to simulate the decision making process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decision making and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More
Reference No: PROD0148TECPages: 26 Published on: 1, January, 1979
Abstract: This note discusses the method of scheduling batches in intermittent production systems. The production systems covered are single machine and multiple machines. Problems of scheduling multiple products are also considered. Computational details are provided for time invariant as well as dynamic batch sizes. ... More
Reference No: MAR0489TECPages: 7Published on: 1, June, 2017
Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More
Reference No: MAR0411(A)Pages: 10Published on: 14, December, 2009
Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More
Reference No: P&IR0077(A)Pages: 12Published on: 1, January, 1969
Abstract: Case (A) is about the emergence and behaviour of two unions socialist and communist in an American firm of architects and engineers. It raises discussions on several industrial relations, issues, such as union recognition, inter union rivalry, union pressures, management response, etc. The class is expected to think aloud on ... More
Reference No: PROD0174TECPages: 10Published on: 1, January, 1982
Abstract: This note discusses the basic concepts and developments in the field of multiple?criteria mathematical programming (MCMP). The general formulation of MCMP problems is given. Various concepts such as decision space, criterion space, efficient point, efficient frontier, dominated point, utility (preference) function, trade?off, etc are introduced. The direct estimation ... More
