Reference No: F&A0547Pages: 13Published on: 26, February, 2020
Abstract: This case, AirAsia Malaysia: The IPO Decision, presents the situation faced by Tony Fernandes, the CEO of AirAsia Sdn Bhd (AAB), when he and his team of senior managers had to decide whether they should raise funds through an Initial Public Offer (IPO) or through Private Equity. His airline started ... More
Reference No: PSG0123Pages: 19Published on: 28, July, 2017
Abstract: ‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL’s business operations. Unlike a typical GAIL CSR programme, which ... More
Reference No: CIPR0014(A)Pages: 35Published on: 10, March, 2014
Abstract: The case provides an overview of the history and the subsequent privatization of the Male International Airport. It also highlights the importance of the development of the airport within the spectrum of economic development activities in Maldives. This case particularly focuses on the bid preparation by GMR Infrastructure Limited for ... More
Reference No: BP0013Pages: 2Published on: 1, January, 1970
Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More
Reference No: F&A0542Pages: 23Published on: 26, March, 2019
Abstract: Government of Kerala, through its special purpose vehicle (SPV) - Vizhinjam International Seaport Ltd (VISL), intended to develop a deep-water Multipurpose Greenfield Port at Vizhinjam in Thiruvananthapuram, capital city of Kerala. After a decade of planning and several failed attempts, the proposed project was being offered for bidding as a ... More
Reference No: COMM0009Pages: 31Published on: 27, August, 2012
Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More
Reference No: BP0095Pages: 12Published on: 1, January, 1976
Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More
Reference No: BP0087(B)Pages: 15Published on: 1, January, 1977
Abstract: This is a complementary case to the SAIL (A) case. While the (A) case describes the organization structure and systems of the holding company, (B) case describes the concerns of Parliament. (B) case can either be used along with the (A) case or in a separate session after the (A) ... More
Reference No: F&A0477Pages: 9Published on: 14, July, 2006
Abstract: The case describes the situation faced, in 2004, by a sales officer of a public sector undertaking, in helping a retail dealership (of petrol, diesel, and lubricating oils) to grow. The dealership retails in a growing suburb of a metro. He wants to help the dealership of the filling station to ... More
Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
Reference No: PSG0144(B)Pages: 17Published on: 27, April, 2022
Abstract: The case discusses the detailed microplanning of the risk sources for the PMRC underground corridor metro project. The client, Progressive Metro Rail Corporation was a public sector company floated jointly by the State and Central Government. The principal contractor was a Joint Venture (JV) of five contractors — three foreign and ... More
Reference No: ECO0362Pages: 1Published on: 26, December, 2016
Abstract: The case illustrates application of the concepts of demand elasticities of an agricultural product with high protein contents - pulses. It considers the current situation where good monsoon has raised hopes for the bumper crop of pulses in India. Form a deficit of about 20% met by imports the county now ... More
Reference No: ECO0122TECPages: 5Published on: 1, January, 1967
Abstract: This note Attempts to state the nature and scope of the objectives that public sector undertakings should have in India. The concepts of goals and constraints are introduced, and the relationship between policies and objectives are brought out. The note could be a basis for discussing and evaluating the objectives ... More