Search results for 'marketing cases 2'

Authors: Sahay, Arvind; Joshi, Varuna M; Chainani, Renisha; Nambiath, Sudeesh;

Reference No: MAR0522 Pages: 31 Published on: 2, August, 2022

Abstract: The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete ... More

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Authors: Mohan, Manendra;

Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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Authors: Monippally, M M; Krishna, Sunanda;

Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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Authors: Mohan, Manendra;

Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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Authors: Vyas, Preeta H; Kureshi, Sonal;

Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

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Authors: Mathur, Ajeet;

Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017

Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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Authors: Ranganathan, Kavitha;

Reference No: IS0140 Pages: 5 Published on: 1, October, 2020

Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More

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Authors: Ravichandran, N;

Reference No: BP0272 Pages: 20 Published on: 19, July, 2002

Abstract: The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit ... More

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Authors: Kar, Rohan; Borah, Sourav;

Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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Authors: Vora, M N;

Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

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Authors: George, P S;

Reference No: CMA0327 Pages: 7 Published on: 8, August, 1975

Abstract: The case describes the processing capacities available with the cooperative society the expected arrival pattern in the area. There are considerable variations in the monthly arrival pattern. The cost of canning freezing are also given. The case can be used to answer the following questions: 1) matching the processing capacities with ... More

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Authors: George, P S;

Reference No: CMA0332 Pages: 2 Published on: 8, August, 1975

Abstract: The paddy marketing board had taken over the operations of a sick rice mill. The board had the option of getting paddy milled through custom hiring basis or through running the mill. Relevant costs on these two alternatives are provided. ... More

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