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Search results for 'and or ''
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Seth Dhaniram - C&FA
Authors: Chudasama, Nishchal; Raghuram, G;
Reference No: MAR0350 Pages: 10 Published on: 27, April, 2003
Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More
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IIMA's Digital Leap:Formulating Online Education Strategy
Authors: Verma, Sanjay; Thakuria, Shubhi;
Reference No: BP0425 Pages: 21 Published on: 3, January, 2019
Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More
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Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee
Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;
Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024
Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More
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Sunanda Alkalies Limited
Authors: Balakrishnan, K;
Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More
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Enrich Development Private Limited
Authors: Maheshwari, Bhawana; Singh, Manjari;
Reference No: CIIE0022 Pages: 13 Published on: 14, December, 2020
Abstract: In 2014, Vishal Singhi, a young entrepreneur, established Enrich Development Private Limited (EDPL). EDPL is a small skill Development consulting firm based out of Jaipur, India. EDPL provided consultancy services to third-party agencies to acquire, implement and evaluate the Skill Development projects sponsored by the Government of India. EDPL's founder realized ... More
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Delhi Metro Rail Corporation's Communication with the Media
Authors: Sharma, Meenakshi;
Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012
Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More
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Multiple Criteria Decision Making (MCDM): Overview of Developments and Related Areas
Authors: Shukla, P R;
Reference No: PROD0173TEC Pages: 14 Published on: 1, January, 1982
Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More
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Rampura MPCS and District Union's Fat Testing Programme **
Authors: Patel, S M;
Reference No: CMA0073 Pages: 5 Published on: 1, January, 1966
Abstract: Describes ways means of minimization of cost of fat testing at every procurement centre of a dairy. Different alternative systems of fat testing and their adoption by the village procurement centres are viewed from the point of view of cost minimization, rate of adoption, and practical difficulties to be faced ... More
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Management of Personal Selling Effort (F): A Note- Brief Illustrations on Branch Management Issues
Authors: Vora, M N;
Reference No: MAR0265(F)TEC Pages: 5 Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
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Project Monitoring Game
Authors: Rao, V Venkata;
Reference No: CISG0063EX Pages: 2 Published on: 22, December, 2000
Abstract: This describes the rules related to a PC based single user Project Monitoring Game. The user is provided with the list of 12 activities, their predecessors and expected durations. The activity durations are uncertain. As the game progresses, at the end of each review period, the player has to revise the ... More
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The Electronics Corporation of India Limited (ECIL) (G)
Authors: Manikutty, S;
Reference No: BP0235(G) Pages: 8 Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More
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Sampling in Marketing Research: A Note
Authors: Jain, Abhinandan K; Vora, M N;
Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
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Urmi Pharmaceutical Company (G)
Authors: Vora, M N;
Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
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Forecasting **
Authors: Gopinath, C; Mukherjee, S K;
Reference No: PROD0100TEC Pages: 11 Published on: 1, January, 1974
Abstract: In today's rapidly changing world, forecasting is an important part of planning. The future performance of an organization depends on the accuracy of forecasting. This note discusses various forecasting techniques, their applicability and limitations. The utility of a method depends on the situation. The most widely used method is the ... More
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