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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Introduction to Marketing Process: In-Class Exercise

    Authors: Tripathi, Sanjeev; Abhishek;

    Reference No: MAR0399EX Pages: 12 Published on: 8, April, 2008

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  2. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

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  3. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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  4. Stahmann Farms

    Authors: Sharma, Meenakshi;

    Reference No: BP0378 Pages: 20 Published on: 19, January, 2015

    Abstract: Stahmann Farms Enterprises is an Australian company focused on farming, processing, and marketing of pecans and the high-end macadamia nut. Owning pecan farms, but depending for macadamia exclusively on supply from farmers, it is facing challenges in sourcing nuts and keeping its business profitable to reach the low target of ... More

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  5. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  6. Data Collection Approaches: A Note

    Authors: Roy Dholakia, Ruby; Vora, M N;

    Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

    Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

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  7. Apoorva Products Limited**

    Authors: Vora, M N;

    Reference No: MAR0004 Pages: 6 Published on: 1, January, 1964

    Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and subdealers of other states even though the company had demarcated the areas. This ... More

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  8. Administering Credit and Storage for Fertilizer: Zonal Block and Village Levels—Co-Operative Organization

    Authors: Gupta, V.K.;

    Reference No: CMA0123 Pages: 8 Published on: 1, January, 1965

    Abstract: The case deals with a situation where marketing society is responsible for supply of the necessary inputs for making an agricultural programme successful. The case tends to present problems which relate to the relationships in terms of target setting, supply and financing between the marketing society and the block agencies. ... More

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  9. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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  10. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  11. A Meeting at Apex Society in Mahanagar for Distribution of Superphosphate **

    Authors: Patel, S M;

    Reference No: CMA0067 Pages: 7 Published on: 21, February, 1966

    Abstract: The representatives of the State Marketing Society and District Sale & Purchase Unions have expressed their views on the new system for distribution of superphosphate. They have suggested a few modifications in the proposed distribution system which are debatable. Requires a note on Distribution of Fertilizers. ... More

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  12. Vega Marketing Company

    Authors: Patel, Nitin R;

    Reference No: PROD0151 Pages: 8 Published on: 1, January, 1979

    Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More

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  13. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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  14. Benefit Tree Analysis

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

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  15. Analysis of Cost and Profit Performance of a Modern Rice Mill Unit

    Authors: Sharan, Girja; Mathur, D P;

    Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

    Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

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