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Search results for 'marketing strategy a n'

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  1. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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  2. Tega Industries (C1)

    Authors: Mohanka, Madan; Jain, Abhinandan K;

    Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

    Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

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  3. Parle Bisleri at Crossroads

    Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

    Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

    Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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  4. Consolidated Food Manufacturing Inc. (B)

    Authors: Desai, D K;

    Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

    Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

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  5. CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007

    Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More

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  6. Sai Coating: Detonation Spray Gun

    Authors: Sahay, Arvind;

    Reference No: MAR0505 Pages: 6 Published on: 2, May, 2019

    Abstract: Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three sectors, namely: Wire Drawing, Textiles and Aero components. The coating enhanced the life ... More

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  7. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  8. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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  9. Wavin India Limited (A)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

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  10. Barista Coffee Company Limited

    Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

    Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

    Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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  11. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  12. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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  13. Gaskets and Radiators Private Limited (A)

    Authors: Khurana, Rakesh;

    Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

    Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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  14. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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  15. Employee Resistance to Change: Is it the Message or the Messenger?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

    Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

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