Reference No: F&A0342Pages: 3 Published on: 1, January, 1980
Abstract: Discusses the considerations behind the bonus and dividend policy decisions, the complexities of these decisions, and their inter-dependence, more so in a profit declining situation. The implications of bonus decisions on future dividend policies are also illustrated. ... More
Reference No: MAR0470(A)Pages: 25Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
Reference No: MAR0186Pages: 13Published on: 1, January, 1978
Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More
Reference No: MAR0463(C)Pages: 18Published on: 30, March, 2015
Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More
Reference No: MAR0364Pages: 4Published on: 30, May, 2005
Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More
Reference No: CIPR0026Pages: 27Published on: 18, November, 2016
Abstract: GMR Infrastructure Limited (GMRIL) had to make a decision on its continued role in the 555.48 km Kishangarh Udaipur Ahmedabad (KUA) Expressway Project, India's then longest road public-private partnership (PPP) project. GMR had terminated the contract citing NHAI's failure in fulfilling Conditions Precedent (CP) of providing (i) environment clearance (EC), (ii) ... More
Reference No: P&IR0038(A)Pages: 6 Published on: 1, January, 1972
Abstract: Describes in a historical perspective the background of the management and employees, and gives an account of the industrial relations machinery existing in the organization before the management formally launched the personnel function. This case acts as background material for the subsequent cases. In itself, it lends itself to a ... More
Reference No: MAR0483(A)Pages: 3Published on: 31, March, 2016
Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More
Reference No: PROD0242Pages: 15Published on: 12, October, 1998
Abstract: This case illustrates the linkages between technology strategy and manufacturing strategy, and highlights the role of technology spillovers in building capabilities at the firm level. The case also points towards the challenges facing programme small firms in India that seek growth. ... More
Reference No: PSG0114 (A)Pages: 20Published on: 27, March, 2014
Abstract: Adani Power Limited (A) is the first case in a series of cases on the attempts by the firm to wriggle out of negative consequences of long-term fixed price power purchase agreements it had entered into. The firm wanted to terminate the agreement on the ground that its bid was ... More
Reference No: F&A0201Pages: 3 Published on: 1, January, 1973
Abstract: An owner- manager of a small business wants financial statements prepared as his firm grows from an auto service and repair workshop into a dealership. The case focuses on the information required to prepare financial statements. ... More
Reference No: MAR0446(B)Pages: 21Published on: 31, March, 2014
Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More
Reference No: MAR0059Pages: 15Published on: 1, January, 1967
Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the company owned retail shop network for distributing its textile products. ... More
Reference No: PROD0312Pages: 13Published on: 24, September, 2015
Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More
Reference No: MAR0261(B)Pages: 15Published on: 1, January, 1981
Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More
