Search results for 'Management or'

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  1. Note on Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

    Reference No: MAR0388TEC Pages: 4 Published on: 20, August, 2007

    Abstract: This note provides an overview of brand extension management. It discusses how brand extensions can be classified and outlines various managerial advantages and disadvantages of extending existing brands. It also describes how consumers evaluate brand extensions and what contributes to their success and failure. ... More

  2. Mahalakshmi Manufacturing & Trading Company (B)

    Authors: Saiyadain, M S;

    Reference No: P&IR0151(B) Pages: 10 Published on: 1, January, 1982

    Abstract: This case gives the memorandum of settlement agreed upon and signed by the representatives of the union and the management. ... More

  3. Gujarat Narmada Valley Fertilizers & Chemicals Limited: Rerouting water supply pipeline from Gadkhol to Bharuch

    Authors: Ravichandran, N;

    Reference No: O&DS0002 Pages: 16 Published on: 16, October, 2023

    Abstract: Gujarat Narmada Valley Fertilizers and Chemicals Limited (GNFC) received a communication in October 2021 from Western Railways (WR) directing GNFC to remove the pipeline adjacent to railway bridge no. 502 near Bharuch, which was used pump water to GNFC plant reservoir from Gadkhol water storage. This storage is located 11 km south of ... More

  4. Banwari Lal and Subir Bose

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0286 Pages: 2 Published on: 1, January, 1985

    Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More

  5. Voltas Limited (I): Strategic Planning of Control

    Authors: Jaikumar, V;

    Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

    Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

  6. naukri.com

    Authors: Sahay, Arvind;

    Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

    Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

  7. Air India Pilots' Guild (D)

    Authors: Goyal, R C;

    Reference No: P&IR0011(D) Pages: 3 Published on: 1, January, 1966

    Abstract: Depicts the attitude of management, its policy of appeasement, and the resultant settlement. ... More

  8. Rattangarh Gramodhyog Mandal

    Authors: Moulik, T K;

    Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

    Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

  9. Employee Selection: Some Issues

    Authors: Saiyadain, M S;

    Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

    Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

  10. Newcell Industries

    Authors: Ramachandran, K; Bhaskaran, P B;

    Reference No: BP0246 Pages: 6 Published on: 22, February, 1996

    Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More

  11. Elastomers in India

    Authors: Gupta, Tirath; Ahuja, Vinod;

    Reference No: CMA0687TEC Pages: 18 Published on: 1, January, 1989

    Abstract: The note presents some facts and observations pertaining to natural, synthetic, and reclaimed rubber production, marketing, and processing. Issues on demand-supply management, pricing policy, marketing organizations, etc. have been raised. ... More

  12. Spread Sheet Through Examples: Microsoft Office Excel 2010 Version*

    Authors: Rao, V Venkata;

    Reference No: CISG0104TEC Pages: 306 Published on: 23, June, 2009

    Abstract: This note introduces the main feature of spread sheet through several examples. There are also several exercises at the end of the note. The examples and exercises are of interest to students of management. The feature discussed are those of Microsoft Office Excel 2007 version. ... More

  13. Canal Irrigation in Sirsi Village

    Authors: Patel, S M;

    Reference No: CMA0041 Pages: 11 Published on: 1, January, 1965

    Abstract: The farmers of a village under comm area of a canal irrigation project discuss the problems concerned with utilization of canal water need for efficient planning and water management. ... More

  14. Marketing Environment of Veterinary Products

    Authors: Ahmed, Bashir; Patel, G A;

    Reference No: CMA0550 Pages: 8 Published on: 1, January, 1981

    Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More

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