Reference No: QM0242Pages: 19Published on: 23, October, 2000
Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More
Reference No: CMHS0021Pages: 10Published on: 1, January, 2003
Abstract: PDHN Hospital is an ultra modern, multi specialty tertiary care hospital. The hospital has a capacity of 350 beds with 90% average occupancy. There are 8 very well equipped operating theaters (OTs), where 30-35 surgeries are performed every day. Management of OT includes preparation of OT schedules, managing the inventory in OT sub ... More
Reference No: PSG0104Pages: 18Published on: 23, June, 2008
Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More
Reference No: CTL0005Pages: 22Published on: 27, December, 2024
Abstract: The case demonstrates how warehousing automation projects are pitched, initiated and executed when the management is sceptical of the success of new technologies. In FY 2020–2021, Marico achieved a record-high turnover of USD 1.3 billion. The company’s future looked bright, and sales were expected to increase. The situation on the shop ... More
Reference No: MAR0465TECPages: 8Published on: 30, March, 2015
Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More
Reference No: MAR0526(B)Pages: 2Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0526(A)Pages: 21Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: OB0237TECPages: 10Published on: 22, July, 2021
Abstract: Leadership is the process of influencing an individual or a group of individuals to achieve a common goal. Knowledge workers usually have distinct goal orientations, values, need structures and behavioural patterns. Their tasks usually involve a high risk of failure and frequent disruptions, delays and setbacks. Based on research that ... More
Reference No: PROD0053Pages: 12Published on: 1, January, 1967
Abstract: Describes a problem faced by the management wherein a decision has to be made whether to buy a Turret Lathe or an Automat to replace the worn-out Turret Lathe. Facts and figures on equipment cost, and operating and maintenance costs for the two types of equipment are given. Students are ... More
Reference No: P&IR0198(B)TECPages: 3Published on: 20, June, 2006
Abstract: This note deals with the selection procedure in human resource management. It highlights the decision making process while selecting a candidate for a job and defines general management requirements for various strategic situations. It also gives steps in the process of selection. ... More
Reference No: IS0143Pages: 6Published on: 14, December, 2023
Abstract: The case delineates a scenario in which the chief information officer (CIO) of a manufacturing company must prioritise IT applications. There are a total of 15 applications, each with associated costs, durations and risk profiles. These applications are intended to support various functions and processes within the organisation. However, their selection ... More
Reference No: P&IR0166(D)Pages: 16Published on: 1, January, 1984
Abstract: This series of cases refers to the experience of collective bargaining in a growth- oriented public sector organization. It first narrates the industrial relations situation in the organization [Case (A)] P&IR0166(A), and then poses the problems faced by the management in preparing for the negotiation [Case (B)] P& ... More
Reference No: P&IR0166(C)Pages: 3Published on: 1, January, 1984
Abstract: This series of cases refers to the experience of collective bargaining in a growth- oriented public sector organization. It first narrates the industrial relations situation in the organization [Case (A)] P&IR0166(A), and then poses the problems faced by the management in preparing for the negotiation [Case (B)] P& ... More
Reference No: QM0154Pages: 8 Published on: 1, January, 1979
Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More
Reference No: BP0265Pages: 8Published on: 8, January, 2001
Abstract: This case describes the situation faced by the management of Torrent Gujarat Biotech Limited (TGBL), a company that was set up to manufacture Penecillin G, an antibiotic, in mitigating unexpected developments in the policy and competitive environment. The economics of the penicillin project changed drastically when the government liberalized the ... More