Reference No: MAR0265(A)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0545Pages: 6Published on: 1, January, 1979
Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More
Reference No: ECO0284TECPages: 18Published on: 1, January, 1982
Abstract: This note presents an analysis of India's quota distribution policy for garment exports since 1979. It deals with the genesis, anatomy and working of the policies for different years, as well as a macro-level evaluation of the working of the policy. This note also reports a micro-level analysis of the results ... More
Reference No: ECO0234(A)Pages: 20Published on: 1, January, 1976
Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More
Reference No: CMA0616Pages: 24Published on: 1, January, 1985
Abstract: This case deals with the problem of linkage between inputs distribution credit and credit given to the farmers by the banking institutions in India. Quantitative and qualitative data are provided to analyse this problem in the cooperative credit structure in a backward taluka in Sabarkantha district of Gujarat with a ... More
Reference No: CMA0507Pages: 15Published on: 1, January, 1979
Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More
Reference No: OB0240(A)Pages: 16Published on: 6, March, 2020
Abstract: The case captures the origin and initial years of two restaurants Mirchi & Mime and Madeira & Mime, which exclusively employed Speech and Hearing Impaired persons (SHI) as servers (often called “waiters” in India).
It documents how the restaurants were set up, captures significant incidents during this initial period and the impact ... More
Reference No: PSG0103(D)Pages: 3Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
Reference No: MAR0371Pages: 3Published on: 13, February, 2006
Abstract: The case adds to the data presented in the case “Quick Photo (A)" (MAR0370). Students should have read case (A) before proceeding to (B). Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo ... More
Reference No: STR0468Pages: 23Published on: 11, November, 2022
Abstract: What started as a FMCG distributor in 1967 in Kenya as Export Finance Company, is now a dynamic global conglomerate across 48 countries and 5 continents — Export Trading Group. ETG was taken over by the then CFO Mahesh Patel after exit of the founding stakeholders. It was then when the company shifted its ... More
Reference No: CMHS0031(B)Pages: 10Published on: 12, March, 2015
Abstract: The WHO representative in India called his team to discuss the progress made by India in achieving the MDG 5 goal. India, being a signatory to the MDG declaration, was faced with the challenge of reducing its MMR from 560 maternal deaths per 100,000 live births in 1990 to 140 by 2013. As per the WHO ... More
Reference No: P&IR0043(B)Pages: 3 Published on: 1, January, 1974
Abstract: Describes how the act of indiscipline on the part of an employee was actually handled by the officers concerned. It also describes the points of view of various persons involved in the situation regarding the nature of indiscipline and the constraints within which it should be handled. Ultimately, the employee ... More
Reference No: RJMC0002(A)Pages: 4Published on: 24, April, 2006
Abstract: The case presents the dilemma of Mr. Bhattacharya, the principal of Chandrabala Modi Academy, a three-year-old co-educational school, having classes up to grade VIII, located in the city of Ankleshwar in the industrial belt of Western India, in responding to a request made by a senior official of the Police ... More
Reference No: PSG0103(C)Pages: 10Published on: 27, March, 2008
Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More
