Search results for 'and'

Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

Reference No: MAR0388 Pages: 32 Published on: 20, August, 2007

Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More

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Authors: Sharma, Nivedita; Sahay, Arvind;

Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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Authors: Bandyopadhyay, T.; Raghuram, G; Sisodia, Neeraj;

Reference No: CMA0811(A) Pages: 26 Published on: 1, January, 2005

Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More

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Authors: Roy, Subhadip; Dandge, Priyanka;

Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

Reference No: MAR0388TEC Pages: 4 Published on: 20, August, 2007

Abstract: This note provides an overview of brand extension management. It discusses how brand extensions can be classified and outlines various managerial advantages and disadvantages of extending existing brands. It also describes how consumers evaluate brand extensions and what contributes to their success and failure. ... More

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Authors: Pingali, Viswanath;

Reference No: ECO0367TEC Pages: 8 Published on: 26, July, 2023

Abstract: The purpose of this case is to introduce the reader to the idea of demand estimation using the price and quantity data. The key concepts that can be taught through this case are how demand functions need to be tailored to the market conditions, and how demand curve shifts when ... More

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Authors: Basu, S K;

Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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Authors: Raghuram, G; Chandrasekaran, N;

Reference No: CISG0117 Pages: 33 Published on: 14, November, 2011

Abstract: Take Solutions, Middle East and Africa (TSMEA) was a joint venture owned by the Aldamer family from Saudi Arabia, TSL from India and WJ Towell Group from Oman. TSMEA was a distributor, system integrator and after sales service provider to Intermec handheld computers in the Direct Store Delivery (DSD) segment ... More

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Authors: Sheth, N R; Shukla, H C;

Reference No: P&IR0043(C) Pages: 2 Published on: 1, January, 1974

Abstract: It describes the handling at the top management level of the appeal made by an employee against the decision taken by his officers. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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Authors: Jain, Tarun; Manchanda, Om; Sam, Shreya;

Reference No: ECO0372 Pages: 22 Published on: 21, April, 2026

Abstract: Dr Lal PathLabs (DLPL) became one of India’s largest diagnostic service providers, building scale through a hub-and-spoke model, a broad franchise network and sustained investments in quality, automation and professional management. Over time, it evolved from a family-led laboratory into a publicly listed company with strong financial performance and ... More

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Authors: Desai, D K;

Reference No: CMA0042 Pages: 20 Published on: 1, January, 1965

Abstract: The owner of Pandya Farms was wondering whether he should expand the production of hybrid maize seed in view of the state government entering the business. He was also worried by the attitude of the political workers regarding the pricing of hybrid maize seed as they did not differentiate in ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0361 Pages: 3 Published on: 26, December, 2016

Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More

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