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Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Hegde, B K;

Reference No: PROD0010 Pages: 19 Published on: 1, January, 1965

Abstract: The partners of a firm are not sure of the firm's financial position for meeting the expansion plan and competition. The partners are keen on identifying major problem areas, fixing priorities, and remedying the situation. The case gives in detail the present working of the firm, and students are required ... More

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Authors: Goyal, R C; Verma, K K;

Reference No: P&IR0078(C) Pages: 8 Published on: 1, January, 1968

Abstract: Case (C) describes the union strategy of pressurizing the management, and the management's counter strategy to eliminate the union's influence upon the workers. The workers ultimately change their loyalty in favour of the management. Case (D) P&IR0078(D) describes how the management concludes an agreement with the workers' representatives, ... More

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Authors: Wadhva, C D;

Reference No: ECO0234(A) Pages: 20 Published on: 1, January, 1976

Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More

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Authors: Parameswaran, K V; Hegde, B K;

Reference No: PROD0005 Pages: 11 Published on: 1, January, 1968

Abstract: The production director wants to review the company's incentive scheme. The case gives the history and nature of the scheme in detail. The student is required to point out the merits and defects of the scheme and suggest suitable improvements. ... More

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Authors: Ram Mohan, T T;

Reference No: F&A0465(B) Pages: 9 Published on: 1, January, 2006

Abstract: Case focuses on how HDFC Bank, a leading private sector bank in India, adapted its strategy from 2003 onwards to changing conditions and managed to confound skeptics within and outside the bank. In accordance with this, the management felt that branch expansion was imperative to address the long term liability concerns ... More

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Authors: Pruthi, S P S;

Reference No: ECO0061 Pages: 21 Published on: 1, January, 1966

Abstract: An analysis of the development of tourism industry with the help of the material given in the case the students are expected to analysis costs and benefits involved in the development of this industry and its effect on India's foreign exchange position. ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0704 Pages: 8 Published on: 1, January, 1991

Abstract: This case discusses the working of an integrated dairy cooperative in general and its working capital structure, management of working capital, and its implications for external finance in particular. The discussion is organized as follows: (a) the cooperative union's organizational structure; (b) working capital management performance. Criteria to evaluate the ... More

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Authors: Paul, S;

Reference No: ECO0011(C) Pages: 8 Published on: 1, January, 1966

Abstract: Deals with the approach and methodology suggested by Analyst(C); also assesses the usefulness of the planning division's study on the demand for electric motors. After an appraisal of Analyst(C)'s approach and methodology, a decision has to be taken whether the company should start manufacturing electric motors. A ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0582(A) Pages: 13 Published on: 1, January, 1983

Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More

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Authors: Arul, M J; Misra, Sasi B;

Reference No: P&IR0109TEC Pages: 11 Published on: 1, January, 1977

Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More

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Authors: Singh, Gurudev;

Reference No: CMA0572 Pages: 7 Published on: 1, January, 1983

Abstract: The case relates to the issue of developing and implementing a programme to finance weaker sections of rural population. The programme warrants interface among a bank, developmental agency, a milk processing unit, milk producers' societies and individual milk producers, and stipulates a certain degree of coordination for the success of ... More

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Authors: Korwar, Ashok;

Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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Authors: Dixit, M R;

Reference No: BP0183TEC Pages: 7 Published on: 1, January, 1984

Abstract: The note discusses the major stages in the evolution of DDL's corporate strategy and the factors affecting its evaluation; and evaluates the proposed changes in strategy. ... More

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