Search results for 'marketing cases'

Authors: Mukherjee, Saral; Abichandani, Anjali;

Reference No: MAR0536 Pages: 26 Published on: 25, September, 2023

Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More

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Authors: Vyas, V S;

Reference No: CMA0386 Pages: 10 Published on: 13, December, 1979

Abstract: Gambhirpura Collective Farming Society was formed in 1953. Within two years, the society ran into problems. In the general body meeting, the Chairman listed the problems faced by the society and stated that the members could improve their economic conditions if they could identify an operational solution to involve all the ... More

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Authors: Singh, Amarjeet; ;

Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

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Authors: Singh, Amarjeet; Gupta, V K;

Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

Reference No: O&DS0007(A)EX Pages: 3 Published on: 6, January, 2025

Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More

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Authors: Jaiswal, Anand Kumar;

Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007

Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More

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Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0502 Pages: 18 Published on: 14, March, 2019

Abstract: BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, financial sector news and opinion articles on financial issues on its website. BQ later expended by providing video content ... More

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Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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Authors: Khurana, Rakesh; Mehta, S C;

Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

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Authors: Monippally, M M; Krishna, Sunanda;

Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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Authors: Jena, Sanjay Kumar; Jayaswal, Pragya; Parida, Biswajita; Borah, Sourav Bikash ;

Reference No: MAR0541 Pages: 25 Published on: 31, December, 2023

Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More

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Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: BP0317 Pages: 7 Published on: 14, July, 2006

Abstract: The case describes the situation faced by an Executive Sales Officer in justifying the investment in the dealership faced with low sales and mounting competition for improving the performance of the dealership. The case describes the infrastructure available at the outlet, the market in and around the dealership, competitor performance, ... More

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