Reference No: F&A0517Pages: 4Published on: 7, August, 2014
Abstract: A tried and tested case that is used to explain the mechanics of accounting to learners in a very lucid manner. It can be adopted in the MBA module for understanding accounting principles. Apart from indulging into the accounting doctrines it helps in the preparation of the three basic financial ... More
Reference No: CMHS0026TECPages: 13Published on: 4, April, 2014
Abstract: This note is an attempt to provide brief introduction to a number of medico-legal issues in the healthcare management in India, which have, of late, increased due to better awareness. Legal rights are now being taken seriously by a section of population in the country. At times, it has been ... More
Reference No: MAR0446(A)Pages: 14Published on: 31, March, 2014
Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More
Reference No: MAR0446(B)Pages: 21Published on: 31, March, 2014
Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More
Reference No: BP0376Pages: 14Published on: 8, April, 2014
Abstract: The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided ... More
Reference No: MAR0448Pages: 33Published on: 5, June, 2014
Abstract: In 2010, Hero Honda (HH), the largest global two-wheeler manufacturing company (based on unit sales), terminated its 26 year old JV with Honda, effective 2014. In August 2011, HH, rebranded itself as “Hero”, with a nationwide campaign across media; over three months, the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, ... More
Reference No: QM0274TECPages: 3Published on: 10, April, 2014
Abstract: In this module, we will discuss hypotheses testing and confidence interval procedures for dependent samples i.e samples which are obtained from the same subjects or related individuals (couples, twins etc.). Often, the purpose of doing so is to compare a characteristic (of the subjects) across two (or more) situations. ... More
Reference No: F&A0516Pages: 4Published on: 24, April, 2014
Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More
Reference No: QM0271TECPages: 7Published on: 28, February, 2014
Abstract: In this module, we will discuss one of the most important techniques of statistical inference, that is, the process of constructing an interval that is believed to contain the true parameter value with a certain degree of confidence. These kind of intervals are ubiquitous in the statistical literature and forms ... More
Reference No: QM0273Pages: 21Published on: 22, March, 2014
Abstract: The case deals with the functional and behavioral issues faced by an oil refinery shift in-charge regarding workforce management. In addition to the refinery policy requirements the behavioral constrains become extremely important for consideration. An unwanted combination of Manager-Supervisor or Supervisor-Operator can potentially decrease the performance and pose threat to ... More
Reference No: BP0375Pages: 75Published on: 7, April, 2014
Abstract: This case describes the challenges faced by Amul in organising the dairy farmers into a co-operative and creating continuous opportunities for value additions. The participants are required to review the developments in the organisation and recommend a future strategy. ... More
Reference No: ECO0353Pages: 22Published on: 26, May, 2014
Abstract: Pricing of natural gas in India suffers from asymmetry because of the presence of limited suppliers having byzantine contracts. The oligopolistic market combined with price regulation results in welfare losses, and market failure. We argue that for the sake of long-term development of natural gas sector in fast developing economies ... More
