Reference No: MAR0300Pages: 10Published on: 1, January, 1992
Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More
Reference No: MAR0387Pages: 21Published on: 20, August, 2007
Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More
Reference No: CMA0334Pages: 4Published on: 8, August, 1975
Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More
Reference No: BP0337(B)Pages: 10Published on: 31, March, 2011
Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More
Reference No: CMA0687TECPages: 18Published on: 1, January, 1989
Abstract: The note presents some facts and observations pertaining to
natural, synthetic, and reclaimed rubber production, marketing,
and processing. Issues on demand-supply management, pricing
policy, marketing organizations, etc. have been raised. ... More
Reference No: F&A0388Pages: 4 Published on: 1, January, 1988
Abstract: It is an introductory product evaluation case for the agro- processing industry. The use of various capital budgeting technues are introduced. ... More
Reference No: MAR0515Pages: 14Published on: 5, January, 2021
Abstract: Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race. Conventional brick-and-mortar players and the unorganised local mom-and-pop stores too were fiercely holding on to customers. Tokri planned a ... More
Reference No: CMA0176(A)Pages: 11Published on: 5, September, 1969
Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More
Reference No: CMA0176(B)Pages: 8Published on: 5, September, 1969
Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More
Reference No: CMA0330Pages: 4Published on: 8, August, 1975
Abstract: A private rice mill in Sri Lanka is operating on the custom milling basis for the Sri Lanka Paddy Marketing Board. The cost and revenue of the mill are mentioned. The case can be used to 1) determine the breakeven volume that the mill should be hling; 2) the minimum charge the ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: CMA0534Pages: 12Published on: 1, January, 1980
Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More
Reference No: BP0272Pages: 20Published on: 19, July, 2002
Abstract: The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit ... More
