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  1. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

  2. Bank Guarantee and Performance Guarantee: Bond (Mis)described

    Authors: Pathak, Akhileshwar;

    Reference No: BP0409TEC Pages: 10 Published on: 29, March, 2017

    Abstract: Bank guarantee’ and ‘Performance guarantee’ are familiar financial instruments. More often than not, a party wants a demand bond and not a guarantee. A demand bond is payable on demand while a guarantee is payable only when a breach is established by a court. The rights and obligations of the ... More

  3. Mankastu, AirVisual and IQAir

    Authors: Agarwal, Anurag K. ;

    Reference No: STR0491 Pages: 9 Published on: 27, March, 2025

    Abstract: In 2016, Mankastu, an Indian company, entered into a memorandum of understanding (MoU) with Hong Kong–based AirVisual. The MoU would allow Mankastu to distribute AirVisual’s air quality monitors and purifiers in India. However, when the Swiss company, IQAir, took control of AirVisual, it decided to not honour the existing ... More

  4. Barber and Barwil (A): Strategic Options

    Authors: Sharma, Yashoverman; Bhatnagar, Deepti; Raghuram, G; Sahay, Arvind;

    Reference No: BP0323(A) Pages: 27 Published on: 19, August, 2008

    Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More

  5. Automobile recall and liability: Katzer Motors Private Limited

    Authors: Ram Mohan, M.P;

    Reference No: BP0433 Pages: 13 Published on: 12, March, 2019

    Abstract: The case discusses the upcoming launch of Katzer Motors Private Limited’s first vehicle in India. The vehicle relies on an internationally developed platform, wherein some defects have been identified. These defects were identified just before the launch, and the management team must now find a solution to the problem. ... More

  6. International Data Processing Corporation

    Authors: Korwar, Ashok;

    Reference No: IMG0011 Pages: 15 Published on: 27, October, 1995

    Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More

  7. Fugumobile: Breaking New Grounds in China

    Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

    Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

    Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

  8. Chemistry Looks to the Future at Innovassynth

    Authors: Mathur, Ajeet;

    Reference No: BP0367 Pages: 20 Published on: 15, November, 2013

    Abstract: The case describes a born global Indian enterprise in R& D that developed and leveraged knowledge-intensive business services in speciality chemicals, custom synthesis of genes and contract research co-evolving dynamic capabilities in partnership with multinationals from Europe and North America. Challenges concerned fostering a credible talent management ecosystem where scientific ... More

  9. Clariant India Limited (A)

    Authors: Dixit, M R; Pandey, I M;

    Reference No: BP0273 Pages: 10 Published on: 23, July, 2002

    Abstract: This case describes the situation faced by Mr. Prakash Rastogi, who was appointed as the managing director of Clariant (India) Limited, the Indian arm of Clariant International Limited, a newly spun off unit of Sandoz International Limited. Sandoz announced the world wide demerger of its chemicals business and spun it ... More

  10. Clariant India Limited (B)

    Authors: Dixit, M R; Pandey, I M;

    Reference No: BP0274 Pages: 19 Published on: 23, July, 2002

    Abstract: This case presents the initiatives of Mr. Rastogi, the first managing director of Clariant India Limited, in building a performing culture and shaping the strategy of the company. On March 23, 1995, Sandoz International Limited announced the worldwide demerger of its chemical business and spun off an independent chemicals company called Clariant ... More

  11. Rajan Overseas: An Entrepreneurial Quest for Growth

    Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

    Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

    Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

  12. Sahyadri Farms: A 21st Century Farmer’s Enterprise

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta; Choudhary, Anjali;

    Reference No: CMA0824 Pages: 22 Published on: 16, December, 2022

    Abstract: Two decades into the 21st century, agriculture and farmers faced multiple challenges. The following case study presents a success model for all Indian stakeholders involved in the agriculture sector from growing food to processing food. The business model adopted by Sahyadri Farms worked to find solutions for the problems of ... More

  13. Daewoo Group

    Authors: Varma, Jayanth R;

    Reference No: F&A0454 Pages: 24 Published on: 26, April, 2000

    Abstract: Daewoo is the third largest South Korean chaebols with diverse activities, including trading (more than 3000 different products in over 165 countries), construction, shipbuilding, machinery, automobiles, financial services, hotels, electronics, and telecommunications. Nevertheless, Daewoo finds itself in bad trouble on a number of counts, following the economic meltdown of 1997. The situation is ... More

  14. Punjab National Bank (A)

    Authors: Murthy, K R S; Thomas, Philip S;

    Reference No: BP0067(A) Pages: 21 Published on: 1, January, 1976

    Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More

  15. DHL Worldwide Express: The Express Division of Airfreight Limited

    Authors: Manikutty, S; Raghuram, G;

    Reference No: BP0293 Pages: 32 Published on: 24, April, 2003

    Abstract: This case describes the DHL (Express) division of Airfreight Limited and its attempt in nurturing the Indian air express market. Towards the end of 1997, due to changes in the market, the company was facing some major choices. These were (I) how to run the two segments of business, namely, the ... More

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