This case presents the initiatives of Mr. Rastogi, the first managing director of Clariant India Limited, in building a performing culture and shaping the strategy of the company. On March 23, 1995, Sandoz International Limited announced the worldwide demerger of its chemical business and spun off an independent chemicals company called Clariant International Limited. Mr. Rastogi was appointed as the managing director of operations in India. It provides details of the measures in culture building, communications with employees, customers and dealers, and the development of a control system. It also presents the reactions of employees, customers, dealers and representatives of Clariant International to the measures. Particularly, it focuses on a "CLAP Programme". Mr. Rastogi is required to reflect on the experience so far and draw lessons for the future.