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  1. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

  2. Cosmo Films Limited: Market Orientation

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

    Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

  3. Politics of Industrial Relations: A Viewpoint

    Authors: Sheth, N R;

    Reference No: P&IR0117TEC Pages: 4 Published on: 1, January, 1974

    Abstract: This note analyses the interpersonal and intergroup power relationship obtaining within organizations such as a business enterprise and a trade union, as well as between these organizations. The note raises the question whether all politics is harmful, and suggests that it is necessary to distinguish between the functional and ... More

  4. The Torrent Group

    Authors: Chaudhuri, Shekhar; Chandra, Pankaj; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0256 Pages: 29 Published on: 8, January, 2001

    Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More

  5. Zenithon: Lost in Transition

    Authors: Iyer, Lakshmi Shankar; Arun Kumar, Arti; Singh, Manjari; ;

    Reference No: HRM0266 Pages: 11 Published on: 29, January, 2026

    Abstract: This case underscores the significance of knowledge transfer within a consulting organisation. Jayesh, a young executive at Zenithon Consulting, was burdened with the workload of three employees, working 14–16 hours daily without adequate support. The absence of his manager, Ron, who was on medical leave, revealed critical gaps in knowledge documentation ... More

  6. Pipeline Theory on Working Capital

    Authors: Mampilly, Paul;

    Reference No: F&A0272TEC Pages: 22 Published on: 1, January, 1975

    Abstract: This paper expounds the Theory of Pipeline Capital. It explains the determinants of the stock of funds that would have to remain conserved in a business system with a view to ensuring a (predetermined) rate of activity. For this purpose, it establishes the relationship between inputs and prices, the lengths ... More

  7. Innovassynth Technologies

    Authors: Mathur, Ajeet;

    Reference No: BP0445 Pages: 13 Published on: 23, June, 2020

    Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More

  8. The Electronics Corporation of India Limited (ECIL) (G)

    Authors: Manikutty, S;

    Reference No: BP0235(G) Pages: 8 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More

  9. Metal Company of India (MECO) (F2) **

    Authors: Cohen, A R;

    Reference No: OB0024(F2) Pages: 16 Published on: 1, January, 1965

    Abstract: The company's policy on employing relatives is discussed. The president gives his views and so do several of his and other directors' relatives. Non?family executives also give their views. Students are to assess the consequences. ... More

  10. Export of Fruits and Vegetables by Farmers' Cooperatives

    Authors: Seetharaman, S P;

    Reference No: CMA0532 Pages: 16 Published on: 1, January, 1980

    Abstract: The case brings out the achievement and difficulties faced by a fruits and vegetables cooperative in entering export business. The implications of keen competition and the role of technological innovations in the export business of a cooperative are brought out. The case also highlights the need for a positive role ... More

  11. Raychem RPG Ltd: Strategic Transformation

    Authors: Karna, Amit; Garg, Amit;

    Reference No: BP0424 Pages: 22 Published on: 29, March, 2019

    Abstract: The year 2013-14 was very significant for Raychem RPG Ltd (RRL) - a joint venture between RPG group, India and TE Connectivity, USA. The sales were looking up and order book was promising. Newly restructured units were working well, and business in new segments was picking up. There were several ... More

  12. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

  13. Razorpay: Providing Payment Convenience to Disruptors

    Authors: Ganjoo, Divya; Mukherjee, Saral; Mukhopadhyay, Sandip;

    Reference No: MAR0507 Pages: 18 Published on: 9, January, 2020

    Abstract: Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service ... More

  14. Cold Storage for Potato

    Authors: Vathsala, S; Moulik, T K;

    Reference No: BP0107 Pages: 11 Published on: 1, January, 1977

    Abstract: The case focuses on the conflicts between running a business commercially and fulfilling social objectives. The case also highlights the factors influencing capacity utilization and the problems faced in diversifying. ... More

  15. Nexus Pharmachem

    Authors: Bhowmick, Bhaskar; Mishra, Manisha;

    Reference No: BP0326 Pages: 10 Published on: 2, April, 2009

    Abstract: The case deals with the decision making problem faced by an Indian entrepreneur, Mr. Pathik Patwari, concerning diversification and growth. While his pharmaceuticals business that has seen huge growth in last few years faces industry specific challenges, the infrastructure sector as a whole appears to be lucrative in terms of ... More

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