Search results for 'business'

Authors: Monippally, M M; Krishna, Sunanda;

Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0274 Pages: 13 Published on: 1, January, 1982

Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a fiveyear period. ECC was one of a group of three companies and was ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhandari, Labdhi R; Kulkarni, G R; Thomas, Philip S;

Reference No: BP0172 Pages: 45 Published on: 1, January, 1982

Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Varkkey, Biju; Joy, Roshni;

Reference No: P&IR0207 Pages: 22 Published on: 31, March, 2009

Abstract: The Indian Insurance Industry is facing tough times not only in the business front but also in attracting and retaining talent in the sales function. Aviva India had re-entered the Indian life insurance market in 1995, but started business operations a few years later. In addition to the bank assurance business ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj;

Reference No: MAR0367 Pages: 40 Published on: 16, November, 2005

Abstract: Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position in the states of Delhi, Madhya Pradesh, Punjab, Haryana, Himachal Pradesh and the union ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Damle Shamkant; Roy, Debjit;

Reference No: PROD0300 Pages: 33 Published on: 28, March, 2014

Abstract: Quality management among multiple business units of a large organization is often difficult if each unit is run independently in terms on their quality standards. In this case, participants will discuss how Bukhari Group of Companies should establish a common brand image through standardized quality. Participants should also understand that ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Deodhar, Satish Y;

Reference No: CMA0803 Pages: 3 Published on: 1, January, 2001

Abstract: The case is prepared to help farmers and agribusiness students understand the business of cultivating tomatoes and how to reap maximum profit from it. The case examines the cultivation of tomatoes by three agriculturalists and the methodologies they use to make their business profitable. The case also discusses the techniques ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Reynolds, J;

Reference No: BP0009(A) Pages: 14 Published on: 1, January, 1970

Abstract: A small businessman faces many problems, and seeks ways to improve a business which is getting too big and complicated for a "oneman" operation. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Seetharaman, S P;

Reference No: CMA0532 Pages: 16 Published on: 1, January, 1980

Abstract: The case brings out the achievement and difficulties faced by a fruits and vegetables cooperative in entering export business. The implications of keen competition and the role of technological innovations in the export business of a cooperative are brought out. The case also highlights the need for a positive role ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Agarwal, Anurag K;

Reference No: BP0334 Pages: 10 Published on: 22, September, 2010

Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+