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  1. Eye-Q (B): Navigating Scalability Dilemmas

    Authors: Goel, Soumya; Singla, Chitra;

    Reference No: CIIE0032(B) Pages: 28 Published on: 23, September, 2025

    Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

  2. Oral Agreements, Implied Terms and the Context: Wells v Devani

    Authors: Pathak, Akhileshwar;

    Reference No: BP0435 Pages: 9 Published on: 29, March, 2019

    Abstract: Most business contracts are meant to be in writing, on standard terms. However, with the facilities of communications, businesspersons will talk business on the phone. With this, contentions will arise, whether they were only negotiating or had gone the distance and made a contract. If they have contracted, what are ... More

  3. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

  4. Logistics (Physical Distribution Management) at Voltas

    Authors: Raghuram, G;

    Reference No: PROD0208 Pages: 30 Published on: 1, January, 1991

    Abstract: Refrigerator Business Group (RBG), a division of Voltas Ltd., is producing 2.5 lakh refrigerators from its plant at Warora, Maharashtra. It has a licensed capacity of 5 lakh units and is planning to increase its production capacity. The firm has two options: to expand the existing plant at Warora or to set ... More

  5. Deloitte's Second Innings Program

    Authors: Tripathi, Neha ;

    Reference No: HRM0262 Pages: 30 Published on: 12, June, 2024

    Abstract: Deloitte USI Consulting business designed a recruitment program that later came to be known as the Second Innings program, paving a way for professionals to enter the organization even after a career break. The Second Innings program at Deloitte Consulting was rolled out systematically in multiple recruitment cohorts and was ... More

  6. Rivigo

    Authors: Raghuram, G; Sanghani, Pooja;

    Reference No: BP0401 Pages: 35 Published on: 29, August, 2017

    Abstract: Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the quality of service dramatically, but also upgrade a truck driver’s lifestyle. While the industry faced driver shortage largely due ... More

  7. Eko: Scaling up a Fintech Start-up in Volatile Market and Regulatory Environments

    Authors: Vohra, Neharika; Ghoshal, Trisha; Sharma, Supriya; Mendonca, Valerie ;

    Reference No: CIIE0018 Pages: 22 Published on: 22, July, 2020

    Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More

  8. Mindspace Refinances with Green Bonds: The Story of REIT Management in India

    Authors: Das, Prashant; Ratra, Siddharth ;

    Reference No: F&A0577 Pages: 25 Published on: 20, March, 2025

    Abstract: Mindspace Business Parks REIT, one of India’s premier commercial real estate investment trusts, faced a critical challenge in 2023: managing rising interest rates while pursuing sustainable growth. With a portfolio valued at INR 298 billion and a commitment to green development, Mindspace pioneered India’s first green bond issuance at the ... More

  9. Battle of Forms: Butler Machine Tool Company Limited v. Ex-Cell-O Corporation

    Authors: Pathak, Akhileshwar;

    Reference No: BP0417 Pages: 8 Published on: 1, November, 2017

    Abstract: All business-to-business contracts have now come to be done on standard contract terms. Every company has its General Conditions of Contract on which it would deal with its customers. Business parties negotiate, converge and do business with each other. However, if a dispute arises, both the parties claim that there ... More

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