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  1. National Steel Industries Limited (B)

    Authors: Venkiteswaran, N;

    Reference No: F&A0403 Pages: 8 Published on: 1, January, 1989

    Abstract: These two cases discuss project evaluation of a diversification proposal in a single product context. Case A (F&A0402), in particular, deals with strategic issues such as strengths and vulnerabilities of current business (precision tubes), need for diversification, evaluation of a diversification project (industrial gas cylinder) in terms of strategic ... More

  2. Total Transformation: The Brigade Way

    Authors: Kaul, Asha;

    Reference No: COMM0007 Pages: 20 Published on: 9, September, 2011

    Abstract: The case discusses the initiation of Sampoorna Parivartan (Total Transformation) at Brigade Enterprises Limited (BEL) which operates in the real estate and construction sector in south India. In 14 years, BEL had grown to become a conglomerate of five companies generating business worth Rs. 500 crore in 2010. Given the growth in business ... More

  3. Canto Systems Limited

    Authors: Gupta, Parvinder;

    Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

    Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

  4. GAIL 'Saksham' Program: Remoulding the Future

    Authors: Gupta, Vishal; Turaga, Rama Mohana; Mittal, Shweta;

    Reference No: PSG0123 Pages: 19 Published on: 28, July, 2017

    Abstract: ‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL’s business operations. Unlike a typical GAIL CSR programme, which ... More

  5. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (C)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(C) Pages: 17 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

  6. Idea Cellular Limited

    Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

    Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

    Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

  7. The Electronics Corporation of India Limited (ECIL) (F)

    Authors: Manikutty, S;

    Reference No: BP0235(F) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More

  8. Headset Headache (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(A) Pages: 12 Published on: 15, April, 2008

    Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values. ... More

  9. MakeMyTrip: 2013(C): Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

    Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

  10. MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

    Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

  11. Samardha Infotech: A Specially Abled Organisation

    Authors: Vashisth, Tarun Kumar; Varkkey, Biju;

    Reference No: HRM0245 Pages: 20 Published on: 19, May, 2020

    Abstract: Samardha InfoTech is an organization dealing in low-end BPO tele-services, with the theme “Sales as Service”. The company aims to provide employment to the needy; 60% of its employees are persons with various types of disabilities. Samardha strives to create an all-inclusive environment so that employees with disabilities, along with non-disabled ... More

  12. i2i funding: P2P lending during COVID-19

    Authors: Jacob, Joshy; Iyer, Radhakrishnan R; Gopalakrishnan, Balagopal ;

    Reference No: F&A0574 Pages: 22 Published on: 29, December, 2023

    Abstract: The case presents a unique context in the growth trajectory of a fintech startup, i2i, that delivers small-ticket loans to retail clients in India through a peer-to-peer (P2P) lending platform. The COVID-19 pandemic brought unprecedented challenges for i2i’s otherwise successful business model. These challenges spanned the ... More

  13. "Bleeding Madras" Importers Incorporated

    Authors: Desai, D K;

    Reference No: CMA0030 Pages: 14 Published on: 20, December, 1966

    Abstract: The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics. ... More

  14. ABC Plastics Private Limited (A)

    Authors: Wadhva, C D;

    Reference No: ECO0234(A) Pages: 20 Published on: 1, January, 1976

    Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More

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