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  1. Bright Engineering Company (G)

    Authors: Vora, M N;

    Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

    Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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  2. Introducing a New Candy: Development of a Marketing Plan by the DS Group (B)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(B) Pages: 6 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  3. Canto Systems Limited

    Authors: Gupta, Parvinder;

    Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

    Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

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  4. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

    Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

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  5. Sarangpur ICD-2 (B) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0152(B) Pages: 7 Published on: 6, November, 1968

    Abstract: The case goes further into the activities of the Sarangpur ICD and illustrates how administrative decisions can be made more viable. In the text, the project officer is concerned about the cost of artificial insemination in his project. The text brings out the problem of choice between intensification of distribution ... More

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  6. Introducing a New Candy: Development of a Marketing Plan by the DS Group (C)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  7. Agarwal Packers and Movers Limited: From Customer Feedback to Logistics Design Innovation

    Authors: Roy, Debjit;

    Reference No: PROD0305 Pages: 33 Published on: 18, September, 2015

    Abstract: Agarwal Packers and Movers Limited is an example of a business that delivers superior customer service with continuous logistics design innovation. Through this case, the students will learn what makes organizations innovate and how innovations can be implemented and sustained within a massive delivery network. The students will also learn ... More

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  8. Rajashree Cement: Engine on Load

    Authors: Raghuram, G; Jain, R; Kumar, D; Prasad, R N;

    Reference No: PROD0264 Pages: 33 Published on: 18, October, 2004

    Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More

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  9. Ssangyong - NHAI

    Authors: Agarwal, Anurag K;

    Reference No: STR0482 Pages: 29 Published on: 29, August, 2024

    Abstract: The NHAI chairman was a worried man. He had just learned that the Supreme Court of India had upheld the minority award of the dissenting arbitrator, which was against NHAI. This dispute was between Ssangyong and NHAI regarding the price adjustment clause and a linking factor used to link the ... More

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  10. Aggois: Last-Mile Financing for Small-Holder Farmers

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

    Reference No: CIIE0027 Pages: 17 Published on: 12, October, 2021

    Abstract: The business model adopted by Aggois model aimed at resolving the problem of farmer financing — particularly, the lack of receivables financing, which left them (farmers) with no option but to choose between high rates with delayed payments under MSP or prompt payments at lower rates in private transactions. The product ... More

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  11. Urban Health: Ahmedabad City, India (A)

    Authors: Ramani, K V;

    Reference No: CMHS0036(A) Pages: 9 Published on: 13, February, 2015

    Abstract: Urbanization is an important demographic shift worldwide, marking a nation’s march from an agricultural based economy to an industrialized and service-based economy. By 2050, over 70% of the world’s population would be living in cities. Urbanization is one of the leading global trends of the 21st century that has a ... More

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  12. Indian Railways: An End-to-End Logistics Provider

    Authors: Kumar, Ranjith J; Prabakar, Yuthish R; Kumar, Arun; Krishna, Rahul A; Narayanaswami, Sundaravalli;

    Reference No: PSG0136 Pages: 11 Published on: 2, August, 2021

    Abstract: Indian Railways runs around 10,000 trains daily and carries approximately 1,500 million tonnes of freight annually. It houses about 800 electric locomotives with 12,000 horsepower, the largest globally. The emphasis on freight transport is set to only increase in the coming years with the establishment of a dedicated freight corridor. In such a scenario, ... More

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  13. Dealing with Indiscipline (A)

    Authors: Sheth, N R; Shukla, H C;

    Reference No: P&IR0024 Pages: 20 Published on: 1, January, 1974

    Abstract: Deals with an alleged act of indiscipline on the part of an employee in a large public sector corporation. Part A of the case gives some basic information about the charge of indiscipline against the employee as recorded by an officer. On the basis of this information, trainees can be ... More

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  14. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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  15. Configuration Choice for the Indian Railways Freight Operations Information System

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: QM0231 Pages: 20 Published on: 1, January, 1992

    Abstract: This case is about the operating information systems of the Indian Railways in which there is a choice to be made about the configuration of the entire system. While at the central level, there will be a single node at Delhi and at the field level there will be nodes ... More

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