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Authors: Sharma, Meenakshi;

Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

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Authors: Raghuram, G; Chakraborty, Souhardhya;

Reference No: QM0276 Pages: 38 Published on: 1, July, 2015

Abstract: This case focuses on the issue of additional fleet acquisition by Ispaat Parivahan Limited (IPL) for its contract obligation fulfilment with Solid Steel Limited. As per contract, IPL was to transport overall 15,000 tons per month (tpm) till July 31, 2015 to the North and West. But IPL failed to uphold its part ... More

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Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

Reference No: MAR0509(B) Pages: 3 Published on: 7, October, 2019

Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

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Authors: Pandey, I M;

Reference No: F&A0408 Pages: 25 Published on: 1, January, 1990

Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More

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Authors: Barua, Samir K; Varma, Jayanth R;

Reference No: F&A0439(A)EX Pages: 2 Published on: 11, November, 1997

Abstract: This is a case on foreign exchange risk management covering currency of invoicing, transaction exposure, and forward contracts. See also Coimbatore Yarns' Mark Receivables (B).F&A0439(B)EX. ... More

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Authors: Vijaya Sherry Chand;

Reference No: RJMC0017 Pages: 7 Published on: 27, May, 2011

Abstract: Dr. Narendran, Director, Indian Medicine (Siddha) College, has been requested by the Head of the College's Pharmacology Department to ensure intellectual protection for, and commercialisation of, a formulation that he had developed for coronary atherosclerosis. Such a request has been made for the first time in the College, and the ... More

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Authors: Dixit, M R; Vandana Dixit;

Reference No: BP0268(B) Pages: 8 Published on: 19, November, 2001

Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More

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Authors: Abhishek;

Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

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Authors: Cohen, A R;

Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964

Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More

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Authors: George, P S;

Reference No: CMA0335(B) Pages: 10 Published on: 8, August, 1975

Abstract: This is in continuation of "Ïntegration of Paddy-Rice System - Srilanka Paddy Marketing Board (A)". After analysing the procurement, paddy milling and rice distribution, the Chairman of the Paddy Marketing Board comes out with certain assumptions and proposes a new system to coordinate the task. The details of the proposed ... More

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Authors: Vijaya Sherry Chand;

Reference No: RJMC0020 Pages: 15 Published on: 21, May, 2012

Abstract: Dr. Ala Narayana, Director, National Institute of Indian Medical Heritage, Hyderabad (NIIMH), in late 2011, is considering a review of the progress of the institute since its foundation in 1956, in order to develop a strategy and an action plan for the future. The need for this planning was felt since NIIMH ... More

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Authors: Murthy, K R S;

Reference No: BP0081(B) Pages: 15 Published on: 1, January, 1976

Abstract: This case follow upon the Punjab National Bank (AR) (BP0081) case, describing the changes that were introduced by Mr Prakash Tandon, Chairman and Managing Director of Punjab National Bank, in organization, budgeting, personnel, culture, public relations and publicity, and performance. The case sets the stage for an evaluation of the ... More

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Authors: Dhar, C N; Issac, Akkanad M;

Reference No: QM0045 Pages: 19 Published on: 1, January, 1971

Abstract: Describes the evolution of data-processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More

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Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

Reference No: O&DS0007(C)EX Pages: 3 Published on: 6, January, 2025

Abstract: Fertilizer. She is currently planning a critical shutdown in the nitric acid plant. The plant would incur a penalty anywhere between ₹10 to ₹15 lakh per hour for delays. Akshara should use the critical path method (CPM) in scheduling tasks and identify the critical path to decrease the overall time required for ... More

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