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  1. Landvi Marketing Society (B) **

    Authors: George, P S;

    Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

    Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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  2. Raychem RPG Ltd: Strategic Transformation

    Authors: Karna, Amit; Garg, Amit;

    Reference No: BP0424 Pages: 22 Published on: 29, March, 2019

    Abstract: The year 2013-14 was very significant for Raychem RPG Ltd (RRL) - a joint venture between RPG group, India and TE Connectivity, USA. The sales were looking up and order book was promising. Newly restructured units were working well, and business in new segments was picking up. There were several ... More

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  3. The Oral Pill in India and China (A)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(A) Pages: 2 Published on: 1, January, 1974

    Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More

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  4. Acquisition of Land for Expansion by Sarabhai Chemicals (B) **

    Authors: Chowdhry, Kamla;

    Reference No: OB0001(B) Pages: 2 Published on: 1, January, 1966

    Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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  5. Acquisition of Land for Expansion by Sarabhai Chemicals (A) **

    Authors: Chowdhry, Kamla;

    Reference No: OB0001(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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  6. The Piano Man

    Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;

    Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024

    Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More

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  7. Stress and Our Inner Game

    Authors: Gupta, Vishal;

    Reference No: OB0228TEC Pages: 11 Published on: 6, November, 2017

    Abstract: Over the course of evolution, humankind has become so absorbed in overcoming external challenges that we have neglected our need to focus on our inner challenges. If we focus on our Inner Game, it is likely that we will evolve to understand human development and the inner skills that one ... More

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  8. Reliance Communications: On the Brink of Bankruptcy

    Authors: Varma, Jayanth R; Virmani, Vineet;

    Reference No: F&A0560 Pages: 18 Published on: 13, July, 2021

    Abstract: The case describes the change in fortune of Reliance Communications (RCom) from being a pioneer in offering low-cost mobile telephony to the brink of bankruptcy. After giving a brief background on the family history of Reliance Industries, its break-up and the launch of RCom, it describes the changing dynamics of ... More

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  9. AirAsia Malaysia: The IPO Decision

    Authors: Jena, Sanjay Kumar; Dixit, M R;

    Reference No: F&A0547 Pages: 13 Published on: 26, February, 2020

    Abstract: This case, AirAsia Malaysia: The IPO Decision, presents the situation faced by Tony Fernandes, the CEO of AirAsia Sdn Bhd (AAB), when he and his team of senior managers had to decide whether they should raise funds through an Initial Public Offer (IPO) or through Private Equity. His airline started ... More

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  10. Credit or Multipurpose Primary Agricultural Cooperative Societies (PACS)

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0773EX Pages: 14 Published on: 1, January, 1998

    Abstract: This case deals with the paradox that the multipurpose activities enable some PACS to be viable and utility oriented, while others are neither viable nor utility oriented. This case seeks to find out whether differences in management, infrastructure, size and nature of the operation, etc. of the two PACS, could ... More

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  11. Riser WindKing: The Challenge of B2B Salesforce Management

    Authors: Bapat, Gautam; Dua, Gautam; ;

    Reference No: HRM0261 Pages: 12 Published on: 18, January, 2024

    Abstract: Founded in 2003, Riser Import & Export Pvt. Ltd. (RIEPL), Surat (India) designed, manufactured and sold industrial scale air cooling equipment parts under the brand name “Riser WindKing” (RWK). It was a family owned MSME with clients in industries like pharma, textile, etc. Since the company provided specialized solutions, a technically sound ... More

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  12. Crossword - Consumer Relationship Management

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

    Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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  13. Helion Venture Partners: Finding, Funding and Monitoring the Right Prospects

    Authors: Sahay, Arvind;

    Reference No: MAR0434 Pages: 29 Published on: 18, June, 2014

    Abstract: Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer ( ... More

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  14. Howzzat?

    Authors: Barua, Samir K; Balasubramanian, N.;

    Reference No: BP0388 Pages: 12 Published on: 29, March, 2016

    Abstract: The game of cricket that originated in Britain thrives on passion and following it generates in India and other South Asian countries. The BCCI (Board of Control for Cricket in India) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI ... More

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  15. Nestle entangled! Braving the Maggi Noodle Crisis in India

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0013(A) Pages: 16 Published on: 15, June, 2016

    Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More

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